Look for backlink opportunities from top referral sources
You can start off by searching up the top referral sources on your website. These sources are basically that provide backlinks to your website.
By doing this, you can determine the type of content that is earning you backlinks. As a result, you can look for new opportunities or create similar content to get more backlinks.
This also means that you can get backlinks for free. If you provide quality content, and others online are aware of you, they will likely want to link to your content automatically.
Form partnerships with relevant website owners
Thankfully, you can be active about your search for backlinks. Using outbound links to form partnerships is another great way of getting backlinks to your website. Outbound links are basically the external links from your website pointing to other websites.
If these websites have high authority and there is a lot of traffic diverted to them through your website, you can send out an email to these websites and begin to build a relationship.
In the email, highlight that you are looking to form a sort of content collaboration. If they agree with your idea, not only would you form a relationship, but also high-quality backlinks and more traffic to your website.
Scrutinize your competitors
Having a knowledge of what your competitors in the industry are doing is not only necessary for keeping your content up-to-date, but also to get backlinks.
Scrutinize your competitors for sources of backlinks, top-performing content, organic keywords, social media activities, and more.
If, for instance, one of your competitors has a backlink from a forum, create a profile on that forum and they try to win a backlink from it. Similarly, if your competitor has a backlink from a guest post, try creating content on that guest writing website.
Broken link building
Broken links are the links that no longer work. There could be a variety of reasons for that, such as the source website removing these links, these links having an incorrect URL, or the website containing these links being closed.
Whatever the reason, while you are scrutinizing your competitors’ sites, look for these links. Once you find these links, contact the website owner to replace them and while you are at it, suggest your website as a replacement.
It is worth mentioning that while making the suggestion, you should adopt a humble tone. Introduce yourself and make sure to point out the exact location of the broken link(s) as you are trying to help them out.
Create premium content to gain backlinks
Creating premium content for your website is a straightforward but time-intensive way of gaining backlinks.
You need to create content that is appealing to the bloggers and the industry experts, who may, in turn, link to your website. There is assorted content that you can produce for your websites, such as how-tos, list posts, and guides.
For instance, if you own a food blog, you could make a list of the 10 healthiest vegetarian foods.
However, make sure that whatever you write is precise, grammatically correct, and most importantly, plagiarism-free.
Publish skyscraper content
When building a website, website creators will want to think about how their content will stand out. One way is with skyscraper content.
The idea behind skyscraper content is to produce an article that covers every single aspect of the given topic. This piece of writing is better than the rest on the given topic, which makes it worthy of generating lots of backlinks.
The reason why it is known as skyscraper content is because it will stand out and it is full of information.
To create skyscraper content, you can start by searching for a topic from your niche on Google. Then go over the pages that pop up on the first page. Note that these pages are the ones receiving the most backlinks. If you want to write about that topic, go through each of the pages in detail, producing your own article that is many folds better.
With your skyscraper content ready, you need to promote it. There are several ways you can do that:
- Reach out to the people, companies, and influencers you mentioned in your content to let them know that you found their tools, methods, techniques or products to be useful and ask them to check out your content. If they find the content to be helpful, ask them to mention it to their audience. As more learn more about you and your content, you’ll get backlinks with time.
- Find sites that have already backlinked to relevant existing posts and suggest your content as a better alternative.
Infographics are important to think about as you create content.
Usage of infographics within your articles and blog posts is another simple but effective way of gaining backlinks.