Divvy up your audience and send more relevant information—get tips and best practices here.
The Science Behind the Art of Marketing
5 behavioral economics lessons marketers need to know
What Is Workflow Automation? Definition, Examples, and Tools
Workflow automation is a straightforward way to streamline essential processes and minimize delays so things get done faster.
How to Create a Successful Promotional Strategy that Maximizes Sales Potential
Promotions can boost sales and build loyalty—here’s how to make the most of them.
How to Improve Client Retention
Measuring and improving client retention is essential for scalable business success. Apply these best practices.
How to Market on Social Media Effectively
Social media marketing can help your business gain exposure, increase traffic, and generate leads. Use these tips for a social media strategy that clicks.
7 Ways to Grow Your Audience
New tactics and channels can help your business expand its reach
Using a Marketing CRM to Better Communicate with Your Customers
Establish an audience-centered foundation, build on it with behavioral targeting, and then iterate with your campaigns.
Define Your Customer Journey for Better Email Marketing
Build relationships with your audience at every step—from prospect to purchase.
How AdHoc Grew Their Audience by 93%
The Brooklyn-based publication and concert promoter uses tags and Mailchimp’s Eventbrite integration to connect with their community.