Segmentation
Divvy up your audience and send more relevant information—get tips and best practices here.
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The Science Behind the Art of Marketing
5 behavioral economics lessons marketers need to know
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What Is Workflow Automation? Definition, Examples, and Tools
Workflow automation is a straightforward way to streamline essential processes and minimize delays so things get done faster.
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How to Create a Successful Promotional Strategy that Maximizes Sales Potential
Promotions can boost sales and build loyalty—here’s how to make the most of them.
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How to Improve Client Retention
Measuring and improving client retention is essential for scalable business success. Apply these best practices.
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How to Market on Social Media Effectively
Social media marketing can help your business gain exposure, increase traffic, and generate leads. Use these tips for a social media strategy that clicks.
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7 Ways to Grow Your Audience
New tactics and channels can help your business expand its reach
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Using a Marketing CRM to Better Communicate with Your Customers
Establish an audience-centered foundation, build on it with behavioral targeting, and then iterate with your campaigns.
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Define Your Customer Journey for Better Email Marketing
Build relationships with your audience at every step—from prospect to purchase.
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How AdHoc Grew Their Audience by 93%
The Brooklyn-based publication and concert promoter uses tags and Mailchimp’s Eventbrite integration to connect with their community.
