Elements of a social media calendar template
Creating a social media content calendar can benefit your business in several ways, but that doesn’t mean it’s necessarily easy. There are certain elements you should include in your social media calendar, and there are best practices you should follow if you want to optimize your content as well as your content schedule.
Getting your social media calendar right is important because you don’t want to follow a poorly written calendar. Ideally, your social media calendar should be a simple schedule that tells you when you’re going to post, what you’re going to post, and which account(s) you’re going to post it to. If you’re scheduling poorly written content or scheduling ineffectively, it can defeat the entire purpose of a social media calendar.
Fortunately, following best practices and making sure you include the right elements of a social media calendar template can help simplify the content creation process. It’s important to include all the information you need to know about upcoming social media posts, so we'll walk you through some of the essential elements of a social media calendar.
Date and time
Every social media post you schedule on your calendar should include the date and time that the post is scheduled to go live. This is an essential detail because it allows you to schedule your posts in a way that keeps them consistent. You can post every few days, once a week, or however often you want.
Make sure your social media calendar template has a space for the date and time of each post. It may take a few months to find a schedule that you can keep up with in terms of content creation and posting across all of your social media accounts.
In addition to the date and time that content is scheduled to be posted, you’ll also need to include the social media account(s) you’re posting that content to. Some posts are better for Instagram while others may be a better fit for Twitter or Facebook.
If you want to run a successful social media marketing campaign, you should schedule social media posts for all of your accounts. You can have an Instagram calendar template, a Twitter calendar template, and more.
Copy and other content
The entire purpose of your social media calendar is to make sure you’re posting the right content at the right time, so make sure you include the actual content of the post. This could be a short tweet or a longer Facebook or LinkedIn post with images and other media incorporated.
Taking time to craft and curate your social media posts ahead of time can keep you on schedule and help keep your audience engaged.
In the world of social media, links and hashtags are essential. Your social media calendar template should also include a section for links and tags that you want to include with your posts. This could include hashtags for Twitter and Instagram, tagging other accounts that are relevant to your post, and more.
The more detailed you can be with your social media calendar, the easier it will be to post your content on a schedule.