Social Media
Organic posts, paid posts, advertisements, and more—explore the different ways you can connect on social media.

How to build your business profile on Tik Tok
As brands continue to innovate on the app, it’s probably about time to touch base on what best practice actually looks like.
Social Media Marketing
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How To Analyze Facebook Insights | Mailchimp
Facebook Insights is a valuable tool that can help you understand the demographics of your customer base. Learn how to use this tool in your digital marketing.
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What To Put in an Instagram Bio | Mailchimp
Building an Instagram account for your brand or business? Learn what to put in your bio to win followers, increase your brand awareness, and drive sales.
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How to Use Hashtags in Social Media Campaigns
A hashtag is a word or phrase that follows the pound sign. Learn best practices for using hashtags across social media platforms.
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Creating a Facebook Marketing Strategy: 10 Tips for Success
Facebook can be a helpful marketing tool if you know how to leverage it. Learn a few different ways you can make your Facebook marketing strategy a success.

How Microinfluencers Help Brands Win
Charlotte Williams explains how micro-influencers can help new brands create content without spending a fortune.
Social Media Content Creation
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How to do spontaneous social media
Brands are taking a more casual approach to social media, as platforms like TikTok and BeReal push authenticity. Here's how to figure out if it's right for your business.
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Why All Businesses Need a Marketing Calendar
A marketing calendar can help you stay on top of different campaigns. It can also provide your business with many other benefits. Read on to learn more.
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Video Formats: Types of Video File Formats
There are different video types to be aware of, whether you’re uploading to a website or creating a short film. Learn about the types of video files here.
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Photo Editing 101: How to Edit Photos
Learn the ins and outs of how to edit photos for all of your social media accounts.
Create an Ad
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Skin Care Marketing for e-Commerce Stores
The skin care industry is highly competitive. Learn how to make your brand stand out with these rules for creating skin care ads.
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Why You Should Be Using Music in Your Advertisements
Build your advertising efforts with powerful music choices. Find free places to source music for your website with this comprehensive guide.
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How to Run Facebook Ads in 7 Steps
Running Facebook ads can be a cost-effective way to reach a large audience. Learn how to run Facebook ads in 7 steps with this useful guide.
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The new business of growing old: multigen advertising
Why opportunities to excite older consumers have been missed by marketers who, instead of segmenting the group, choose to stick to stereotypes.
And that's just a peek at what Mailchimp offers
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