When die-hard music lovers Iain Bluett and Jamie Dwyer launched Ticket Alternative in 2004, the mission was simple: provide support for folks who love and produce concerts and festivals. In the U.S., the major ticketing companies weren't prioritizing the little guys, so Ticket Alternative did just that, while also nixing the costly fees of their bigger, wealthier peers.
"We'll add a small fee on top. If we sell a ticket, great. If not, no harm, no foul. And of course they were immediately into it," Iain says. "Why wouldn't they be?"
8 years later, the duo launched their newest platform, Freshtix. From food festivals to Rolling Stones concerts, the Ticket Alternative and Freshtix audience is at the heart of all Iain and Jamie's marketing efforts. It's all organized using tags on Mailchimp's all-in-one Marketing Platform.