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Marketing Shelfie—Partner Edition

For this special edition shelfie, we asked our partners to share their favorite marketing reads, full of industry tips and advice, to help you prep for another amazing year.

Marketing Rebellion—Mark Schaefer

Partner:

Carlos María Meira — Owner of Meira Productivity, a Buenos Aires, Argentina-based agency

Why they love it:

“This book offers a fresh look at the relationship between modern brands and consumers, where the most human company wins.”

The Accidental Creative: How to Be Brilliant at a Moment's Notice—Todd Henry

Partner:

Larissa Uredi — Owner of No-Where Consultants, a Kansas City, U.S.-based digital strategy team

Why they love it:

“The author breaks down different strategies to keep creativity flowing without going crazy. It's the perfect blend of strategies and tactical tools to help you avoid burnout and stay creative.”

Getting The Right Work Done—Harvard Business Review Press

Partner:

Robbie Kohli — Founder of Deep Focus, a New Delhi, India-based digital marketing firm

Why they love it:

“This book helped me learn to focus my time and energy where they’ll yield the greatest reward. Now, I actually work less, while accomplishing more. Even overwhelming projects have become more doable.”

Building a StoryBrand: Clarify Your Message So Customers Will Listen—Donald Miller

Partner:

Lindsey Carroll — Owner of Outbox Ltd, an Auckland, New Zealand-based agency

Why they love it:

“No matter your level of marketing experience, this book is an ideal resource. The author applies storytelling strategies to selling, and the advice is invaluable.”

Never Split the Difference—Chris Voss

Partner:

Olivert Lara — Owner of Seneca Marketing, a Cancun, Mexico-based agency

Why they love it:

“I’ve read this book 3 times. It’s worth it for anyone who wants to level up their negotiation skills. I love the fresh approach and examples. Plus, it pays off. I’ve used these techniques in negotiations with clients—it’s a game changer.”

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