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Pay As You Go

A flexible email plan for the seasonal sender

Buy email credits so you can send whenever you need to—without a monthly subscription.

A car driving while avoiding traffic along the way

Built for businesses that need advanced email tools without the monthly commitment

  • A person blowing on a dandelion

    Seasonal businesses

    If you send infrequently or your audience size fluctuates throughout the year.

  • Laser-targeted senders

    If you have a large audience and send targeted bulk campaigns.

  • An open envelope with fireworks coming out of it

    Email-only marketers

    If your budget is project-based and you send infrequently.

What you get

An email builder that makes it easy to create campaigns that stand out. Plus, advanced features like A/B testing and automations let you fine-tune your email strategy and cut down on busywork.

How it works

  • First, you’ll need to sign up for a Mailchimp account. We’ll walk you through the setup process.

    A Mailchimp sign up screen
  • Go to your Account settings.

    A Mailchimp app menu dropdown that highlights the "Account" button
  • In your Account settings, select Billing, then select Monthly plans or credits.

    A Mailchimp app showing the Billing dropdown menu with the "Monthly plans or credits" dropdown link highlighted
  • Select Pay As You Go and choose a credit package. Each email you send costs one credit, so an email sent to 100 contacts costs 100 credits.

  • You’re all set! Time to pick your email template, add your content, choose who gets it, and hit send.

    A Mailchimp user email that has been sent to users that says "Welcome to the club"
A Mailchimp sign up screen
A Mailchimp app menu dropdown that highlights the "Account" button
A Mailchimp app showing the Billing dropdown menu with the "Monthly plans or credits" dropdown link highlighted
A Mailchimp user email that has been sent to users that says "Welcome to the club"

Frequently asked questions

  • The Pay As You Go plan comes with the same set of features as the Essentials plan.

  • Yes, but we don’t provide refunds for unused credits. If you upgrade to a monthly plan, any remaining credits will be converted to MonkeyRewards and will be applied to your monthly bill.

  • You can buy more credits at any time through your Billing settings. To send an email, the number of available credits in your account must be equal to or greater than the number of planned recipients.

  • Credits are units of payment that are used for the Pay As You Go plan. Each email send costs one credit. For example, one email sent to 100 contacts equals 100 sends, so it would cost 100 credits. Credits expire after 12 months.

Illustration of people walking, holding, and climbing on ladders

Looking to do more than the occasional newsletter?

We’ve got you covered with our monthly plans.

It’s easy to get started.

You’ll be up and sending in no time.