Product-Market Fit

Give the people what they want by finding the right place for your product.

Business Tips


Launching a new product, service, or company? A value proposition canvas can help you figure out if your business is a good fit for any given market.

Latest items

  • Business Tips

    Marketing Products: 10 Tips for How to Market a Product

    Marketing products is a challenge for every business. Get tips for how to go about product marketing and learn about tools to use to support your efforts.

  • Business Tips

    Five-minute briefing: period products

    For decades, menstrual hygiene brands have been hidden away at the backs of shops and are often made with harmful chemicals to boot. Now a new generation of period care companies are taking on an outdated sector and giving it a much-needed revamp.

  • Business Tips

    The repair revolution

    With recent government legislation in the US, UK and Europe, the ‘right to repair’ movement is giving customers the freedom to tinker with the electronic goods they’ve purchased. But what impact will this have on indie local repair shops?

  • Business Tips

    The rise of food halls, revisited

    Although the food-and-drink sector was hit hard by the pandemic, the low set-up costs and community focus of food halls means that more and more are now setting out their own stalls.

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