Create a sales strategy in 7 steps
Developing a sales strategy is not always as simple as listing a product online or in a local store and hoping for the best.
In order to begin generating sales and revenue, you will need to bring awareness to your brand and business itself. To do so, complete the following steps to get started on your own unique sales strategy:
Find your target audience
Before you can launch a successful sales strategy, you will first need to find and define your target audience. What audience do you intend to reach? Are you targeting specific demographics (ie: sex, location, skills, and interests), or are you trying to broaden your reach, both online and off? Defining your target audience is essential for any type of sales strategy you intend to build and integrate.
Generating leads for your sales team is not always as simple as sharing an update to your website's official blog. In order to drive leads and potential sales to your store (locally and/or online), you will need to get creative based on the audience you want to reach. Some ways to consider generating leads might include:
- Launch an online contest or giveaway with your website and social media.
- Immerse yourself in your own online community of followers and fans. Ask questions, respond to inquiries, and be as transparent as possible on social media and on your own website. Establishing your brand as transparent is key to building trust among prospective and existing customers, which in turn can result in more sales and revenue generation.
- Rework your content strategy to appeal to a wider audience with more useful and interesting information.
- Put social media to work for you. Market on social media to gain traction, boost SEO for your company, and garner a following over time.
- Create and launch a newsletter that users can subscribe to, allowing you to collect names and other information, such as email addresses.
Create targeted ads
Once you have a complete understanding of the audience you want to reach, you can begin crafting targeted ads.
Targeted ads can be launched with the use of third-party platforms such as Google AdWords and Facebook Ads, along with alternative social media platform solutions. Target specific users based on the demographics you intend to reach to prevent overspending when it comes to your current campaign budget.
Use A/B testing
A/B testing provides an opportunity to launch similar campaigns with small but noticeable tweaks. For example, you may launch one campaign with the same logo but a different headline to determine which ad campaign has the biggest effect on its intended audience.
A/B testing is one of the most useful tools for any market or industry campaign, whether you want to appeal to middle-aged schoolteachers or high-tech programmers.
Content is still king
It is important to pivot your marketing strategy at all times, exploring a wide range of marketing channels and opportunities. One channel that is not going away any time soon is Content.
When it comes to building a successful empire, content is still king in many industries, even today. Launching a content marketing strategy that genuinely resonates with your target audience can have a significant impact on your brand's visibility and overall popularity, pushing people into your sales pipeline.
Explore multiple marketing channels
One of the biggest ways to break into the world of sales is to explore omnichannel marketing. With the growth of the internet, smartphone use, and social media, omnichannel marketing has become increasingly popular, even among local businesses and old-school mom-and-pop stores.
Omnichannel marketing provides the opportunity to use more than one channel, platform, or application to promote a business or brand. Using omnichannel marketing is ideal if you want to promote your eCommerce store online, locally, via email, and even with the use of mobile smartphone SMS text messaging campaigns.
The opportunities are virtually endless once you are familiar with all of the marketing channels and platforms that are available to use today.