You can test subject lines, content, from names, and send times, as well as how many people will receive your test emails.
We make it easy to learn and improve from one campaign to the next.
Get to know your fans
Learn more about your people by sending tests to certain audience segments. Try out different subject lines, images, layouts, and send times to see what’s working best.
Get smarter with your marketing
As you learn more, you can adjust your campaigns to reach your goals faster. Our research shows that e-commerce businesses who use revenue as their test metric typically earn 20% more from their emails.
You decide the finish line
Pick what determines success for your campaign—whether it’s clicks, opens, or revenue—and we’ll help you see which email is the clear winner.
“It’s not always obvious what’s going to resonate best with our customers, but with Mailchimp, we’ve been able to identify a strategy that doubled our engagement and revenue.”
Wombi Rose, co-founder of LovepopSee his approach to A/B testing
How to test a campaign
Create your test campaigns by editing the variables and choose the factor that defines success, whether it’s clicks, opens, or revenue.
We’ll gather results of your test and once there’s a clear winner, Mailchimp can automatically send out the winning campaign.
Go pro with multivariate testing
Get Mailchimp Pro to craft perfect emails with multivariate testing. You can test up to 8 campaign variations in one go and send better emails every time.
Set up your first A/B test
Have 20 minutes? You have time to perfect your next campaign.
Get more insights out of your audience data
Segmentation makes it easy to send people content they care about most.
Give your customers what they really want
Mailchimp’s personalization tools give you the keys to unlock valuable customer insights and use them to send the right message at the right moment.
Make smarter marketing decisions
Monitor growth, engagement, and revenue reports to learn more about your audience, identify trends, and improve future campaigns.