Reports

Make smarter marketing decisions

Mailchimp gives you the data you need to better understand the performance of your campaigns, so you can grow your business.

Find out what’s working

Mailchimp makes your data digestible, providing you with the valuable information you need to improve your campaigns. It’s easy to monitor trends, track your performance over time, understand the preferences of your audience, and see how you stack up against the competition.

View all your marketing data in one place

Keep tabs on all your marketing campaigns—including emails, automations, social ads, Google ads, landing pages, and postcards—directly from your Mailchimp account. We’ll give you real-time stats at a glance, so you can quickly identify what’s working or where there’s room for improvement.

Get to know your audience

Our growth, engagement, and revenue reports will help you learn more about the behavior of your audience and discover what type of content resonates with them. In just a few clicks, you can find out who opened your email, what they clicked, how much they spent, and more, so you can tailor future campaigns to better serve their needs.

Monitor ROI with our detailed revenue reports

Track sales from a click in your campaign all the way to purchase. Find out which customers made a purchase after opening your campaign, see what they bought, and how much money your campaign has earned.

Keep tabs on your marketing wherever you go

The Mailchimp mobile app puts real-time campaign data at your fingertips, so you can check in on your marketing while you’re away from your business. We’ll surface your most important metrics in a single view, and even give you instant alerts each time you make a sale.

Unlock more data with comparative reports Pro

Comparative reports give you the flexibility to customize the way you interact with your marketing data. Aggregate and compare campaign results to find your marketing baseline and track your performance over time. Create segments within your reports to find new engagement patterns. And keep your whole team updated by scheduling reports that automatically deliver the latest data directly to their inboxes.

How to get the most out of your Mailchimp reports

We’ll teach you how to understand—and take action on—the data in your reports.

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Start making more informed marketing decisions

Mailchimp gives you the tools you need to analyze your performance, learn more about your audience, and improve your marketing.