Segmentation

Get more insights out of your audience data

Our powerful segmentation tools help you learn more about your contacts and show you ways to make that information more useful.

When you organize your contacts in Mailchimp, it's easy to send people messages that matter.

Keep everything you know about your contacts in one place

By storing all the information you have about your contacts in Mailchimp, you can use things like where they live, what messages they’ve opened recently, and what they told you about themselves when they joined your list to target your marketing. Your team can also benefit from these insights: With unlimited sign-ins for multi-user accounts, you can designate Managers, Authors, and Viewers based on the level of access you want each person to have.

Use segments to send the right messages to the right people

We’ll get you started with ready-made segments you can use right away, but you can also create your own based on what's important for you to know—like who subscribed to your list in the last 30 days or who hasn't bought anything in your store yet. Segments update automatically, so you’ll always know you’re sending to the right people.

Use tags to organize contacts based on what you know

Tags are customizable labels you create for your contacts—like "social media influencer" or "uses coupons”—based on information you know about them. Because they're so flexible, tags let you organize your audience in just about any way you need to, whether that's by tagging lots of contacts at once, adding multiple tags to a single contact, or using them to trigger automated messages.

Dive deeper into your data with Advanced Segmentation Pro

Take our basic list segmentation to the next level. With advanced segmentation, you can add a set of nested conditions that apply combinatorial logic to customer data you’ve collected like purchase activity, gender, age range, and more. Use e-commerce data, campaign activity data, and subscriber preferences to discover more factors that connect your customers.

"I really believe segmentation helps us to prevent unsubscribes, because people aren't getting swarmed with email. We do see a correlation between our segmentation and increased sales."

Mary Chapman, marketing manager of Formaggio Kitchen

See how she does it