Segmentation

By storing all the information you have about your contacts in Mailchimp, you can use things like where they live, what messages they’ve opened recently, and what they told you about themselves when they joined your list to target your marketing. Your team can also benefit from these insights: With unlimited sign-ins for multi-user accounts, you can designate Managers, Authors, and Viewers based on the level of access you want each person to have.

We’ll get you started with ready-made segments you can use right away, but you can also create your own based on what's important for you to know—like who subscribed to your list in the last 30 days or who hasn't bought anything in your store yet. Segments update automatically, so you’ll always know you’re sending to the right people.

Tags are customizable labels you create for your contacts—like "social media influencer" or "uses coupons”—based on information you know about them. Because they're so flexible, tags let you organize your audience in just about any way you need to, whether that's by tagging lots of contacts at once, adding multiple tags to a single contact, or using them to trigger automated messages.

Take our basic list segmentation to the next level. With advanced segmentation, you can add a set of nested conditions that apply combinatorial logic to customer data you’ve collected like purchase activity, gender, age range, and more. Use e-commerce data, campaign activity data, and subscriber preferences to discover more factors that connect your customers.