Be a smarter marketer with Mailchimp

Our optimization tools make it easy to see what’s working (and what’s not) so you can focus your efforts. The more you do with Mailchimp, the more data you have to work with.

Get to know your audience

Learn more about your people, so you can show them more of what they care about.

Take action on your insights

We help translate your data into insights that you can apply to your marketing.

Learn from your campaigns

Get a clearer picture of how to improve your marketing with every campaign.

It’s all in the data

We make it easy to optimize your marketing. Our tools work together to turn data about your audience into insights you can use to personalize your marketing.

Segmentation

See what’s working for different segments within your audience.

Learn more

A/B testing

Test campaign subject lines, images, and more to see what gets results.

Learn more

Reports

Get a detailed breakdown of how your campaigns are performing.

Learn more

Personalization

Use your data to unlock insights for more personalized marketing.

Learn more

“It’s not always obvious what’s going to resonate best with our customers, but with Mailchimp, we’ve been able to identify a strategy that doubled our engagement and revenue.”

Wombi Rose, co-founder of Lovepop

See his approach to A/B testing

See what else you can do

Create

Create better campaigns with Mailchimp

Design campaigns that make you look like a pro while you grow your business.

Connect

Mailchimp integrations directory

Mailchimp works with the tools you already use to help streamline your workflow.

Automate

Automate your busy work with Mailchimp

Take the small stuff off your plate with automation, so you can focus on bigger things.