You can test subject lines, content, from names, and send times, as well as how many people will receive your test emails.
A/B and Multivariate Testing for Emails
See what works best
Mailchimp takes the guesswork out of creating campaigns people click on. A/B and multivariate testing let you try things out and pick a winner.
We make it easy to learn and improve from one campaign to the next.
Get to know your fans
Learn more about your people by sending tests to certain audience segments. Try out different subject lines, images, layouts, and send times to see what’s working best.
Get smarter with your marketing
As you learn more, you can adjust your campaigns to reach your goals faster. Our research shows that e-commerce businesses who use revenue as their test metric typically earn 20% more from their emails.
You decide the finish line
Pick what determines success for your campaign—whether it’s clicks, opens, or revenue—and we’ll help you see which email is the clear winner.
“It’s not always obvious what’s going to resonate best with our customers, but with Mailchimp, we’ve been able to identify a strategy that doubled our engagement and revenue.”
Wombi Rose, co-founder of LovepopSee his approach to A/B testing
How to test a campaign
Create your test campaigns by editing the variables and then choose the metric that defines success, whether it’s clicks, opens, or revenue.
We’ll gather results of your test and once there’s a clear winner, Mailchimp can automatically send out the winning campaign.
Start out with A/B testing
With our A/B testing feature, you can test up to 3 variations for your campaign and build a strategy that works for you.
Go pro with multivariate testing
Upgrade to our Premium plan to craft perfect emails with multivariate testing. You can test up to 8 campaign variations in one go and send better emails every time.
Set up your first A/B test
Have 20 minutes? You have time to perfect your next campaign.
Send the right campaigns to the right people
Our segmentation tools make it easy to send people messages that matter to them, without overwhelming them with ones that don’t.
Give Your Customers What They Really Want
Mailchimp’s personalization tools give you the keys to unlock valuable customer insights and use them to send the right message at the right moment.
See what’s working for your business
Monitor growth, engagement, and revenue reports to learn more about your audience, identify trends, and improve future campaigns.