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Customer Journey starting points
Choose how your customer's journey starts
Determine who begins a Customer Journey. Then, deliver relevant experiences that drive engagement.
What are starting points?
Starting points mark the beginning of a customer's journey. They help you target customers based on what they like and how they interact with your business. With more than 20 starting points to choose from, Mailchimp can help you can send customers down the right paths and meet your business goals.
Grow your sales revenue
Recover lost sales, turn new shoppers into lifers, and more. With starting points, you can engage customers based on how they interact—or don’t—with your e-commerce store.
Send order notifications
Recover abandoned carts
Follow up on purchases
Send the right content to the right people
These customer journey starting points help you turn audience engagement into more relevant marketing and better results.
Reach your most engaged customers
Send targeted messages based on your customers’ preferences. Stay top of mind with your active customers while finding creative ways to engage your inactive ones.
Celebrate and support your customers
These Customer Journey starting points help you send relevant messages during important moments, from appointments to events to celebrations.
Behavior‑based automations for developers
Identify behavioral data that’s important to your business, then bring that data into Mailchimp. Our API makes it easy to connect with your users. Reach them at key moments, then send them a targeted message personalized for those moments.
Connect seamlessly with your favorite marketing tools
Ready to build a Customer Journey?
No matter what conversations you want to have with your customers, we've got the starting points to get them going.