Behavioral Targeting

Turn people’s actions into personalized marketing

When you use behavioral targeting, you can send people messages that are more relevant to their needs.

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Pull behavioral data from your app into Mailchimp

Now you can use the events endpoint within our API to capture user behavior, like logging into your app, and pull that data into your Mailchimp contact profiles.

Target and personalize based on in-app actions to reach your audience with the right message—at the right moment.

Ready to get started? Share our guide with your developer.

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Put behavioral targeting to work in your marketing

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Campaign Engagement

Keep up marketing momentum when people click, open, or interact with your email.

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Website Engagement

Recapture visitors’ attention with a remarketing ad after they leave your site.

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Purchase Behavior

Send appreciation, recommendations or incentives when shoppers buy or browse.

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App Engagement

Trigger marketing based on what your users do (or don’t do) in your app.

More personalized campaigns, less effort

With behavioral targeting in Mailchimp, you can automate targeted messages in response to specific actions, like a welcome message to introduce new signups to your brand, or a related product recommendation for a recent buyer. And if you’re pulling in behavioral data through the API, behavior-based automations can help you scale your marketing without doing the work every time.


"We're using the API to bring in real-time user behavior we can act on. Mailchimp has been a huge part in offering our community personalization at scale."
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Fine‑tune your audience segments

Make your targeting more precise when you layer on behavioral data as segmentation criteria. You can build segments using a combination of several data types, like people’s interests coupled with how they’ve interacted with your campaigns.

With behavioral data from your app, you can even segment users based on the actions they take (or don’t) within a specific timeframe—like if you want to congratulate people in your fitness app who just completed their first run.

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Get a complete view of how people engage with you

Contact profiles in Mailchimp also include an activity feed, so you can dig in and see all the ways a person has engaged with your campaigns.

When you pull behavioral data into Mailchimp, you’ll see in-app activities here, too, so you can get a holistic understanding of how users are interacting with your app and your brand.

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Reach customers based on their purchase behavior

Drive sales and customer loyalty when you set up purchase-based automations. Bring shoppers back with abandoned cart messages, send a product recommendation, or welcome new buyers with a discount.

Use behavioral targeting to personalize your marketing

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