Free and easier than ever
Personalize your marketing with powerful automations that talk to your customers just like you would. Save time so you can focus on other aspects of your business. MailChimp's marketing automation software helps you stay connected to your customers every step of the way—and it's absolutely free. If you're new to marketing automation, get up to speed with one of our nifty guides: What is Marketing Automation?
Marketing automation is software that automates most (if not all) of your digital marketing activities. Repetitive tasks like abandoned cart notifications and product recommendations, and even more complex stuff like retargeting, could be considered marketing automations. Essentially, it's technology that makes marketing your website and building your brand easier.