About Facebook and Instagram Remarketing Ads

Mailchimp’s Facebook and Instagram remarketing ads help remind site visitors about your products when they check their social media. We’ll help you create and publish ads that recapture your potential customers’ attention. This feature is available to Monthly and Pro users with with connected sites.

In this article, you'll learn about our Facebook and Instagram remarketing ads.

How Remarketing Works

Web remarketing, or retargeting, shows ad content to people who've visited your website. Publish a remarketing ad through Mailchimp, and people who visit your site will see the ad when they browse on Facebook, Instagram, or Facebook’s Audience Network.

Our Facebook and Instagram remarketing ads allow you to retarget ads to anyone that visits your connected site with the Facebook ad pixel enabled. Inside Mailchimp’s Ad Builder, choose Website visitor on the Audience step to create your remarketing ad. You can make an ad from products, images, or GIFs you already have in Mailchimp.

About the Facebook Ad Pixel

To publish remarketing ads, your connected site will need to have the Facebook ad pixel enabled. This pixel tracks Facebook and Instagram users that visit your site so that we can display your ad when they check their social media channels.

If you connect your website to Mailchimp, we automatically enable the pixel on your site as soon as you publish your first Facebook and Instagram remarketing ad. You can also enable the pixel manually on your Connected Sites page, if you’d like to build your audience before publishing the ad.

After the pixel is enabled, building your ad's audience may take some time. Facebook requires a minimum audience of 1,000 site visitors within 30 days of publishing a remarketing ad. We recommend setting your ad’s duration for an extended time so your audience can build.

Facebook and Instagram Remarketing Ideas

Remarketing ads look like other ads you can create for Facebook and Instagram. Since these ads display only to your site visitors, you can retarget for a few different reasons.

  • Remind visitors of your products
    Potential customers have likely seen the items on your site. Remind them of the products that they are already interested in, and use an ad to encourage them to purchase.
  • Introduce your other brands
    Remarketing ads can showcase other sites or brands you maintain. If your connected site gets a lot of traffic, educate your visitors on other sites that you want them to visit.
  • Announce events and sales
    Next time you host a special event or sale, use an ad to inform your visitors about the date, time, and location.


Ready to get started? Here are some resources to help!

Getting Started with Facebook and Instagram Ads

Create a Facebook and Instagram Ad

Facebook and Instagram Ad Reports

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