Mailchimp introduced a new pricing model on May 15, 2019. If you had a paid Mailchimp account before we introduced the new pricing model, your plan is now called a legacy plan. Paid legacy plans are governed by different payment terms, which can be found in your account. To learn about our new plans, check out About Mailchimp Pricing Plans.
In this article, you’ll learn about legacy pricing plans.
An individual member of your audience who can receive or view your marketing. Subscribed, unsubscribed, and non-subscribed contacts all make up your audience count. About Your Contacts
A term we use to measure the number of email campaigns you send. Each email sent to an individual subscriber counts as one send. For example, one campaign sent to 2,000 subscribers equals 2,000 sends. Test emails also count toward your monthly send limit.
New Monthly plan
Any recurring plan that Mailchimp offers to users on or after May 15, 2019. Learn more about these plans on our pricing page.
Types of legacy plans
Mailchimp has three legacy pricing plans available only to users who signed up before the new pricing plans were introduced: legacy Monthly plan, legacy Pay As You Go plan, and legacy Free plan.
Legacy Monthly plan
A recurring plan that charges once per month based on total subscribed contact count or send volume. This plan includes additional paid features.
Legacy Pay As You Go plan
A flexible email marketing plan designed for infrequent senders. The legacy Pay As You Go plan includes access to the same paid features as the legacy Monthly plan.
Legacy Free plan
A free, introductory plan that allows you to send 2,500 total emails per month and have up to 500 total contacts across all audiences in the account.
Mailchimp's legacy Monthly plan is for frequent senders who have more than 2,000 subscribed contacts, or who want to use paid features to better engage their contacts. Pricing tiers are based on the number of subscribed contacts in your account, up to 52,000. After you surpass that number, we'll factor your monthly email campaign sends into your payment as well. Non-subscribed and unsubscribed transactional recipients will count toward your monthly bill if you've sent to them in the past 30 days.
If you use a legacy Monthly plan, you can downgrade to a new free plan (there’s a one-time limit for the lifetime of your account).
About legacy monthly billing
If you have 52,000 subscribed contacts or fewer, monthly billing is based on your total subscriber count, and you can send unlimited email campaigns. Mailchimp automatically adjusts your billing tier as your audience grows and shrinks, based on your highest subscriber total across all audiences over the previous billing cycle.
To learn the tier limit for your subscriber count, navigate to the billing page and click the Estimate future costs link to use the billing calculator.
Mailchimp treats each audience in your account as a completely separate entity, so duplicate subscribed contacts are included in your total subscriber count. For example, if a subscriber's email address appears in three different audiences, it is counted three times.
If you have a legacy Monthly plan with more than 52,000 subscribed contacts, you are considered a high-volume sender. This means your monthly billing is based on your subscriber count and send volume. The high-volume send limit is 12 times the maximum number of subscribers in a tier.
If you exceed your send limit, we’ll automatically move your account to the appropriate pricing tier. Any attempted campaign send counts toward your limit, including emails that bounced or were stopped due to compliance review. We also count recurring campaign sends, such as automation and RSS emails toward your send limit. Signup form response emails do not count toward sends.
Legacy Pay As You Go
The Pay As You Go plan uses email credits that you purchase to cover your sending needs. Each email sent to an individual contact costs one credit. It works best for infrequent or inconsistent senders, such as users who send quarterly newsletters or promote seasonal events.
As long as you use credits purchased before May 15, 2019, the legacy version includes access to the same paid features as the legacy Monthly Plan. If you need to buy new credits, you’ll see some changes related to the new pricing model. Learn more about the new Pay As You Go plan.
If you’re a legacy Free Mailchimp user, you’ll still have access to the free tools and features you already used before the pricing change. Adding certain features, like new audiences, will be limited. You can upgrade to a new paid plan at any time.
The Free plan includes up to 500 contacts across all audiences in your account, and up to 2,500 email sends per month. In any 24-hour period, you can send up to 500 emails. Subscribed, unsubscribed, and non-subscribed contacts count toward your contact limit. Cleaned or archived contacts do not count toward your contact limit.
If you exceed the 500 contact limit in your Free plan, a hold will be placed on sending live email campaigns or test emails until you upgrade to a new paid plan or reduce your contact count. You'll still be able to work on your email campaigns and collect and import new contacts.
Accounts on a Free plan that were created before August 29, 2022 include up to 2,000 contacts and 10,000 sends per month, with a daily send limit of 2,000.
Mailchimp offers paid add-ons for users who want to supplement their legacy plan with additional features.
Mailchimp Pro is a suite of advanced features you can add to a legacy paid Mailchimp account for a flat monthly fee of $199.00 (USD). These features include Multivariate Testing, Compliance and Delivery Insights, and the ability to stop delivery on certain sent email campaigns.
Pro is available as an add-on to legacy paid plans only. Our new pricing model includes Pro-level features with the Premium plan.
Mailchimp offers a lot of features across legacy plans. Check out these tables to learn what’s included in your legacy plan.
Contacts and sends
Sending limits can be applied in any way, to any variety of segments, as well as any combination of regular, plain-text, RSS, or A/B testing campaigns.
|--||Free||Monthly||High-Volume Monthly||Pay As You Go|
|Contacts||Up to 2,000 contacts||Up to 52,000 subscribed contacts||52,001+ subscribed contacts||Unlimited|
|Sends||12,000/month; 2,000/per 24 hours||Unlimited||Varies by pricing tier||One send per credit|
|Guides and Tutorials|
|Remove Mailchimp Footer|
|Email and Chat Support||First 30 days (email only)|
|Google Remarketing Ads|
|Segmentation and Tagging|
|Send Time Optimization|
|Delivery by Time Zone|
|Predicted Demographics||(requires connected store)||(requires connected store)|
Change, pause, or cancel your legacy plan
If you have a legacy plan, you can also upgrade, downgrade, or pause it as needed. In some cases, this will require you to switch to our new pricing. You can also permanently close your Mailchimp account at any time.