When a subscribed contact in your audience opts out of future email marketing, it's called an unsubscribe. CAN-SPAM, CASL in Canada, and other anti-spam laws require Mailchimp to have an unsubscribe process in place.
In this article, you'll learn about unsubscribes in Mailchimp.
How to manage unsubscribes
Here are a few things to keep in mind when you manage unsubscribes in Mailchimp.
Mailchimp doesn't allow outside unsubscribe processes, so you need to use the unsubscribe link we provide in your email templates.
If you see high rates of abuse complaints or unsubscribes, we recommend you use the double opt-in process for audience subscriptions.
High unsubscribe rates can lead to account suspension. If your account has been suspended, please follow these steps to resolve the issue.
For security reasons, when someone unsubscribes from your email marketing, Mailchimp automatically hides their full email address in the unsubscribe confirmation page and URL. If you add third-party code to your unsubscribe form, we recommend you make sure that the service you’re using also has safeguards in place to protect the privacy of your contacts.
How unsubscribes work in Mailchimp
Mailchimp treats all audiences in your account independently. When a contact unsubscribes from an audience, they opt out of marketing emails for that audience only. This is especially helpful if you manage audiences for multiple clients within a single account. A subscriber who opts out of email marketing from 1 client isn't unsubscribed from other client audiences.
Since all audiences are independent from one another, a subscribed contact can unsubscribe from one audience with no impact to other audiences. When you use a primary audience, the unsubscribe process is streamlined. If a contact receives continued communications from your other audiences after they believe they've opted out of communications from your entire company, it can result in complaints. This could put your account at risk for compliance issues.
There are a few reasons a subscribed contact may show as unsubscribed when they didn't request it.
They forwarded the email from their inbox, and the secondary recipient clicked the unsubscribe link. Unsubscribe links are tied to the original recipient. Encourage contacts to use the Forward to a Friend link instead.
Some inbox filters click each link in your email, and that can accidentally unsubscribe contacts. If the contact knows they didn't forward your campaign, ask them to contact their IT or hosting service about this issue.
Did you post your version of the campaign on a website? If someone clicks the unsubscribe link on a shared campaign, it will unsubscribe the original recipient. Set up an email campaign archive to protect against this.
Another account admin may have accidentally unsubscribed them.
If a contact wants to receive your campaigns again, they’ll have to resubscribe to your audience.
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