Change List Name and Defaults

Many settings for each of your lists can be changed or edited from the List name & defaults page, including list name, opt-in settings, campaign defaults, subscription settings, and subscribe/unsubscribe notifications.

In this article, you'll learn where to view certain list settings and how to update them.

Find the List Name & Defaults Page

To find the List name & defaults page, follow these steps.

  1. Navigate to the Lists page.
  2. Click the drop-down menu next to the list you want to work with and choose Settings.
    choose settings
  3. Click List name & defaults.

From this page, you can review and update many settings. When you're finished, click Save List And Campaign Defaults.
click save list and campaign defaults

Change the List Name

To change the name of your list, type the new name into the List name field and click Save at the end of the section.

Type new list name


  • If you've included the name of your list on your signup form, it will not automatically update when you change the list name. To edit your signup form, use the Form Builder.

Change Form Settings

Each Mailchimp list has an associated signup form, which you can share to grow your contacts. On the List name & defaults page, you can choose to enable double-opt-in for your list, enable GDPR fields, or add reCAPTCHA confirmation to your embedded or pop-up form. (ReCAPTCHA is automatically included on our hosted, general forms.) If you want to customize your form's related pages and response emails, use the Form Builder.

Enable Double Opt-In

Forms use a signup method, like single opt-in or double opt-in, that determines what steps are taken before a contact is added to your list. Your list is single opt-in by default. This means that when someone fills out your form, they’ll be added to your list right away.

Check the box next to Enable double opt-in to require contacts to verify their email address before they are added to your list. Or, learn a little more about single opt-in vs. double opt-in.

formsettings doi

Enable GDPR Fields

GDPR form fields are the first step in the process of GDPR compliance. These fields are added to your signup forms. They include checkboxes that your contacts will use to opt-in to your marketing, and space for you to add necessary information. Check the box next to Enable GDPR fields to collect consent with your signup forms, including embedded, hosted, pop-up and landing page forms.

Enable GDPR Fields


To prevent fake signups, we automatically add a special reCAPTCHA checkbox to your hosted signup forms that spambots can't access. If you use an embedded or pop-up form, you can check the box next to Enable reCAPTCHA to add it to your signup process.

formsettings recaptcha


  • If your primary contact address is in the European Union, some of your lists may be double opt-in by default. Find out which method you’re using on the Opt-In Settings page.
  • Double opt-in can only be enabled for Mailchimp signup forms. If you need help with a form integration or the API, contact your developer, or hire a Mailchimp Expert.

Set the From Name and Email, and Subject Line

The content you enter here will appear automatically in the Campaign Builder each time you create a new campaign to send to this list. Defaults help maintain consistency among the campaigns sent to a specific list, but you can change that information for a single campaign in the Campaign Builder at any time.
lists listnamedefaults defaults

Change Subscription Settings

Under the Campaign defaults heading, choose how you want to interact with contacts when they subscribe or unsubscribe from your list.

  • Send a final welcome email Sends a welcome message to subscribers after they've confirmed their subscription to your list. Imported and individually added subscribers don't receive this welcome email. You can customize the final welcome email in the Form Builder.

  • Let users pick plain-text or HTML emails Adds an option for subscribers to choose what type of email they prefer to receive. This option is checked on by default. If you turn this option off, all subscribers will receive the HTML version. This setting can also be changed in the Form Builder.

  • Send unsubscribe confirmations to subscribers Will send a "Goodbye" email to subscribers after the unsubscribe process is complete. This email is a helpful way to confirm the unsubscribe action, and provides an opportunity for the person to resubscribe if they've made a mistake. Some subscribers find these emails annoying, so it's up to you whether you include it. The "Goodbye" email can be edited in the Form Builder.

lists listnamedefaults subscriptionsettings

Subscribe and unsubscribe notifications alert you when someone joins or leaves your list. Under the New subscriber notifications heading, provide one or more email addresses to receive the notifications you're interested in. One by one notifications are sent each time a subscriber joins or leaves your list, and Summary notifications condense activity into a single, daily digest email.

You may provide email addresses for any, all, or none of the options. Separate multiple addresses with a comma, and note there is a 100-character limit for each field.

lists listnamedefaults subscribenotifications

Here is an example of an individual subscribe notification email.

external subscriptionconfirmation

If you do not wish to receive these sort of notifications, leave the notification fields blank. If you have trouble receiving these notifications, check out our troubleshooting tips.

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