Connect or Disconnect Mailchimp for Shopware

Mailchimp for Shopware adds your customers and their order information to your Mailchimp account. Use Shopware purchase data to send targeted campaigns, generate custom product recommendations, track and measure campaign ROI, and more.

In this article, you’ll learn how to connect or disconnect the Shopware Integration.

Before You Start

Here are some things to know before you start this process.

  • The Shopware integration works with versions of Shopware 5 or higher.
  • Shopware customers sync to your Mailchimp account as subscribed contacts.
  • To change which audience syncs with Shopware, disconnect the integration and configure it to the audience you want to sync to.
  • The time it takes to sync will depend on the number of products and orders in your store.

How it Works

When you connect your Shopware store to Mailchimp, we’ll add each of your Shopware customer email addresses and orders to your Mailchimp account. Product orders will be stored in contact profiles and campaign reports.

Connect Shopware

To connect the Shopware integration, follow these steps.

  1. Go to the Mailchimp for Shopware listing and click Connect Your Store.
  2. Enter your Mailchimp login credentials and click Log In. After you log in, you'll be directed back to the Shopware integration.
    MC4Shopware Oauth
  3. Enter your Shopware store URL and click Submit.
    Enter Shopware Store URL - MC4Shopware
  4. Enter the Shopware username that you use to generate a Shopware API Key.
  5. Enter your Shopware API Key and click Submit.
    Enter Shopware API Key - Mc4Shopware
  6. Choose an existing Mailchimp audience and click Submit.
    Choose Your List - MC4Shopware

Nice! Your store will begin to sync to your Mailchimp account. The time it takes to sync will depend on the number of products and orders in your store.

Next Steps

After you connect Mailchimp for Shopware, you can do a lot with the data you collect, like build segments, send product recommendations, and more.

Find out everything Mailchimp has to offer with our guides.

Sell More Stuff with Mailchimp

About Product Recommendations

Disconnect Shopware

To disconnect the integration, you will need to delete the connection in the Shopware app and remove Shopware’s authorization in Mailchimp.

Delete the Integration in Shopware

To delete the Integration in Shopware, follow these steps.

  1. Click the Settings tab.
    Mc4Shopware Settings Tab
  2. Click Delete Integration.
    Delete Shopware Integration

After your store is disconnected, you will need to remove Shopware’s API authorization in Mailchimp.

Remove Shopware in Mailchimp

To remove Shopware’s API access, follow these steps in your Mailchimp account.

  1. Log in to Mailchimp with a web browser.
  2. Click your profile name and choose Account.
  3. Click the Extras drop-down menu and choose API keys.
  4. In the Authorized applications section, click the X next to Shopware.

That’s it! After you’ve revoked API key access, Shopware will be disconnected.


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