Use Mailchimp for Shopify to automatically send your Shopify customer and order data to Mailchimp. After you connect, you can create targeted e-commerce campaigns, generate product recommendations, and more.
In this article, you’ll learn how to connect and disconnect Mailchimp for Shopify.
If you're already using the legacy Mailchimp for Shopify integration, this process requires a few extra steps. To learn more, check out how to Switch from Mailchimp for Shopify [Legacy].
Before you start
Here are some things to know before you begin this process:
- You need a Shopify account to use this integration, which will connect a single Shopify store to your Mailchimp audience.
- You must have manager access or higher in Mailchimp to make changes to the integration. To learn more about user levels, check out Manage User Levels in Your Account.
- If you use the legacy Mailchimp for Shopify integration, this process requires a few extra steps. To learn more, check out how to Switch from Mailchimp for Shopify [Legacy].
- To view the e-commerce features supported by this integration, visit the Shopify listing in your account.
- If you have existing welcome email automations associated with your Mailchimp audience, you should archive them and recreate them after connecting the integration.
- If you have existing abandoned cart automations associated with your Mailchimp audience, you will need to recreate them after connecting the integration.
- If you collect contacts through a sign-up option in your store’s checkout process, we recommend that you turn off the Preselect the sign-up option. To learn how, visit the Shopify Help Center.
- If you're tracking orders made from campaigns, be aware that orders are attributed to the most recent campaign that a contact clicked prior to the purchase.
- If you decide to use our Order Notifications automation, disable notifications from Shopify and elsewhere to avoid duplicate messages.
How it works
When you connect Mailchimp with Shopify, we’ll update your Mailchimp audience with each customer’s email address, name, order information, and custom fields like birthdays and phone numbers.
Customers who opt-in to receive email marketing at checkout are imported as subscribed contacts, while customers who choose not to receive email marketing will appear as non-subscribed contacts. Repeat customers sync as subscribed whether or not they re-accept marketing.
You’ll collect more contacts as new people make a purchase, and future orders will continue to sync automatically. All fields except promo codes sync in real time. Promo codes sync every few hours, but you can always trigger a manual syncing on the Mailchimp app page in your Shopify store.
Connect Mailchimp for Shopify
To connect your Shopify store to Mailchimp, follow these steps.
- Log in to your Shopify store.
- Click Apps.
- Click Shop for apps.
- Find the Mailchimp listing and click Add app.
- Click Install App.
- Click Continue.
- Click Connect.
- In the pop-up window, input your Mailchimp credentials and click Log In.
- Review the connection details and click Allow.
- Select the Mailchimp audience you want to sync with.
- Optionally, scroll to Shopify Customer Tag Mapper. Enter the tag you want to create, and then click Add.
- Choose your double opt-in settings.
- Optionally, you can assign Shopify data to Mailchimp merge tags.
- Click Sync Audience.
That's it! The integration will start to sync your Shopify store information to Mailchimp. The time it takes to sync depends on account data and the number of orders in your store. Once the sync is complete, you’ll see totals next to your product, customer and order listings on the Mailchimp app page in your Shopify store.
With Mailchimp for Shopify, you can bring your own contact structure into Mailchimp and tag contacts based on data you know about them. Tags are highly customizable, so you can create and assign them as you see fit.
To create tags in your Mailchimp for Shopify app, follow these steps.
- On the Mailchimp app page in your Shopify store, select an audience.
- Scroll to Shopify Customer Tag Mapper, enter the tag you want to create, and then click Add.
- In the menu, click Customers and choose the customer you want to work with.
- In the Tags section, start typing the name of the tag you'd like to add and click the plus (+) icon.
That's it! After you tag your customer, they will also be tagged in Mailchimp.
Tags created in Mailchimp will not sync to Shopify. Tags you create in Shopify will sync to Mailchimp but not vice versa.
View site details
After you connect Mailchimp for Shopify, visit the Integrations page in your account to view details for your store. Here, you can see the status of the integration, or add and manage e-commerce features like abandoned cart automation, order notifications, retargeting emails, and more.
You can do a lot with the data you collect from your store, like build segments, send automations, track purchases, and view results.
Find out everything Mailchimp has to offer with these guides.
To disconnect Mailchimp for Shopify, you’ll need to remove the app from your Shopify account. When you disconnect, data will remain in Mailchimp for up to 30 days. After that point purchase data, and some customer information, will no longer be visible in your Mailchimp audience.
To disconnect Mailchimp for Shopify, follow these steps.
- Log in to your Shopify store.
- Click Apps.
- Click Delete next to the Mailchimp app.
- Click Delete to uninstall.
Success! You’ve disconnected Mailchimp for Shopify.