Create a website in Mailchimp to share your business with the world and stay in touch with your audience. We'll help you design your web pages, publish your website to a domain, track your website's performance, and everything else you need to get online.
In this article, you’ll learn how to create a website in Mailchimp.
Before you start
- To help you get started, take a moment to learn About Your Website in Mailchimp.
- Custom HTML, iframes, and audience features like merge tags aren’t compatible with your Mailchimp website.
- Before you can publish a website, you must agree to our additional terms.
- If you already created a website in Mailchimp and want to build on your previous work, check out Manage Your Website in Mailchimp.
Create a website
To create a website, follow these steps.
- Click the Website icon, then click Website.
- Enter the name of your website, then click Next to choose an audience.
- Choose an audience from the drop-down, then and click Edit my site.
If you have more than one audience, you'll need to choose the one you want to connect to your website.
Add content and design your website
The Mailchimp website builder is where you can design your site. Here, you’ll choose the web page you want to work with and add images, text, and other content to share your story with visitors.
To design a site that matches your brand, add or duplicate pages as needed, and use the Styles menu to select fonts, colors, and other elements. You can also control the settings for your site’s cookie banner from the website builder. For step-by-step guidance on how to design your website, check out Design Your Website in Mailchimp.
Once you've added content and designed your page, click Preview to see how it looks, or click Done to navigate back to the Manage Site page. From here, click Finish Later to return to the website dashboard where you can continue to set up your site.
To learn more about how to add, duplicate, hide, or delete web pages, check out Manage Your Website in Mailchimp.
Edit domain name
Website domains allow your brand to establish a trusted online identity.
To edit your website's domain name, follow these steps.
On your website dashboard, click Settings.
Choose the General settings option.
In the Domain section, click Edit.
Choose whether you want to use a custom or Mailchimp domain. For a Mailchimp domain, type in the subdomain you’d like to use for your website. For a custom domain, enter your website name, then go to the Domains Overview page to add it. To learn more about domains, check out Getting Started with Domains.
Nice job! Now you have a branded URL to share after you publish your website.
To publish a Mailchimp website on a custom domain, you need a paid Websites & Commerce plan. To find out what features are included in each plan, check out our pricing page.
Add site tracking
Site tracking allows you to monitor your website’s unique visits and new signups.
To add tracking to your website, follow these steps.
- On your website dashboard, click Settings.
Choose the General settings option.
In the Site tracking section, click Edit.
Check the box next to the tracking options you want to use, then click Save.
Great work! Next, we’ll go over the settings for your individual web pages.
Edit URL, SEO, and social share settings
Each page that you manually add to your website has individual settings that control how it displays on your site’s navigation bar, in web browsers, in search results, and in social share posts. You can also change each page’s URL path. This is where you can apply SEO (search engine optimization) tactics to help make your page more findable and increase traffic.
For step-by-step instructions on how to edit your page settings, check out Edit Your Page URL, SEO and Social Share Settings.
Preview and publish your website
After you’ve edited your website’s content, design, domain, tracking, and other settings, you’ll be ready to share your website with the world. Before you publish, we recommend you preview how it will appear on desktop and mobile.
To preview and publish your website, follow these steps.
On your website dashboard, hover over the image of your homepage, then click Preview website to review your content as it will appear live.
Click Exit Preview to leave the preview.
When you’re ready, click Review & Publish.
After a final review of your website, click Publish.
In the pop-up modal, review our additional terms and conditions, then click Accept Terms & Publish.
You’ve done it! Your website is live at the URL on your dashboard. You can unpublish your website later if you need to. For more information on the unpublish process, check out Manage Your Website in Mailchimp.
Your site is up and running. Now what? Here are a few ways to optimize your Mailchimp website.
Customize your website favicon
Change your site icon to a custom image that matches your brand style and brings a polished look to your website. To learn how to customize your website favicon, check out Add a Custom Favicon to Your Mailchimp Website.
Add more pages
Grow your website with new content and additional web pages. When you keep your website up to date, you’ll build your audience and encourage repeat visits. To learn how to add, duplicate, and manage web pages, check out Manage Your Website in Mailchimp.
Connect a custom domain
If you own a domain from a separate service, you can connect it to your Mailchimp account. To learn more, check out Connect a Domain or Subdomain. Publishing a website on a connected custom domain requires a paid Websites & Commerce plan. To find out what features are included in each plan, check out our pricing page. To change your plan type, visit the plans page in your account.
Add a pop-up signup form
A pop-up signup form helps you connect with your website visitors. Design and customize it to fit your brand, and add special offers or discounts to help grow your audience and boost sales. To learn more, check out Add a Pop-Up Signup Form to Your Website.
Create a store
Add an online store to sell your products. Creating a store in Mailchimp allows you to add store pages to your existing website. You can then add and sell as many products as you want. To learn more, check out Create Your Mailchimp Store.
Set up appointments
Add scheduling tools to grow your business. If you offer professional services, you can use Mailchimp Appointments to set up the details of your services, including pricing and availability. Customers will be able to book appointments with you on your website. To learn more, check out Use Mailchimp Appointments.
Promote your website
Promote and share your new website through marketing campaigns in Mailchimp. Run an ad for your website. Link to your website from a regular email campaign. You can also share your website URL on social media.
We’ll start to compile reporting data as people visit your site. You can see who visits your website, clicks links on your web pages, and subscribes to your emails.