Groups are specialized audience fields that let contacts self-categorize based on interests or preferences using uniform responses you set. Groups can be used for any data you want to collect about a contact, like favorite foods, preferred store locations, or anything else you want to know.
In this article, you'll learn two ways to create groups in your audience.
Before you start
Here are some things to know before you begin this process.
Groups work best if you need contacts to self-categorize when they subscribe to your email marketing. For internal audience organization, consider using tags.
If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
Click the Manage Audience drop-down and choose Manage contacts.
Click Create Groups to expand the group options.
Choose an option for how the groups will appear on your signup form.
Type in a Group category and at least one Group name. The Group category is the overall category or theme for your groups, and is visible to subscribers. Create something descriptive, like, "favorite food" and use the Group names to display different options.
To add more Group names, click Add Group.
A success message will display with the option to Import To These Groups, or click Done For Now.
Create a group on your signup form
To create a group in your signup form, follow these steps.