Tags are labels you create to help organize your contacts. Tagging lets you bring your own contact structure into Mailchimp and label contacts based on data you know about them. Tags are highly customizable, so you can create and assign them as you see fit.
In this article, you’ll learn the basics of tags and how you can use them to organize your audience.
Things to know
Here are some key things you should know about tags.
- Tags, groups, and segments are the main audience management tools you’ll find in Mailchimp. Learn more about how they work together.
- Tags are built for your own, internal audience organization. If you want your contacts to self-select an interest or category for themselves, use groups first and then apply tags as needed.
We know it can sometimes be hard to decide how to make such a flexible feature work for you. Here are some examples of tags you might create, depending on the type of business you have.
- Media contact
- Large donor
- Uses coupons
- Has kids
- Trade show contact