Grow Your Audience with Facebook and Instagram Ads

Social media ads can be about more than just selling products. Link your ad to your Mailchimp signup form to grow your audience and find new people who are interested in your business or service.

In this article, you'll learn how to create an ad to promote your Mailchimp email marketing signup form.

Before You Start

  • A Mailchimp ad starts at $5.00 per day, and you can choose to run it on Facebook, Instagram, or both.

Create an Ad for Your Signup Form

Instead of a click-through link to a product or store, you'll link the ad to your email marketing signup form. First, copy your email marketing signup form URL. Then, proceed to the ad builder in your account to create and submit your ad.

To create an ad to boost email marketing signups, follow these steps.

  1. Navigate to the Audience tab.
  2. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
  3. Click the Manage Audience drop-down and choose Signup forms.
  4. Click Select next to General forms.
  5. Copy the Signup form URL and save it.
  6. Follow the steps in the tutorial Create an Ad to build your ad.
  7. In the Content section of the Ad Builder, you'll fill in each section with content that encourages viewers to join your audience.
  8. In the Link to field, add your Signup form URL.
  9. In the Button drop-down, choose Subscribe or Sign up as the button label for your ad.
  10. Continue through the ad builder, and submit your ad.

After your ad is purchased, submitted, and approved, we'll display it on social media so it can collect new signups for your audience.

Next Steps

Build a segment to track how many people sign up from your ad. If you want to build a segment of these subscribers, their signup source will always say "Hosted Form," as it does for anywhere your hosted form is shared. To get a more accurate segment, try adding criteria that specifies the date your ad ran.


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