Looking for help with your list?
Mailchimp lists are now called audiences. They include the same data and functionality as before, along with valuable new insights about your contacts. As we introduce this change over time, you’ll notice fewer places where we still say list. Learn more about this change.
We strongly recommend you preview and test your campaigns before you send to your contacts. When you send a test email or preview your campaign, you might notice the merge tags you used have been replaced with unexpected text, such as << Test First Name >> and << Test Last Name >>.
In this article, you'll learn why these tags display differently when you're testing, and how you can preview real contact information.
About Campaign Tests and Merge Tags
If merge tags are working correctly, you'll see placeholder text when you test your campaign: *|FNAME|* and *|LNAME|* merge tags will display as <
In case you don't have data for a contact in your list, we recommend you set defaults for your merge tags. That way, the default value you set will display for subscribers who don't have any data for that field.
Preview Contact Information
To preview real subscriber information in the Campaign Builder, follow these steps.
- Click the Preview and Test drop-down menu and choose Enter preview mode.
- Toggle the slider to the green checkmark to Enable live merge tag info.
- Use the left and right arrows to move through your list's contacts.