Share Your Blog Posts with Mailchimp

If you have a blog, you may want to use an RSS campaign to email new posts to your subscribed contacts. RSS campaigns use merge tags to pull in RSS (Real Simple Syndication) content from a blog feed. When an RSS feed is updated with new blog posts, Mailchimp will pull that content into the campaign and send it to your subscribers on the schedule you choose.

In this article, you'll learn how to create an RSS campaign with the Campaign Builder.

Before you start

  • You'll need the URL for your RSS feed. If you want to include content from multiple feeds, you can use our FEED merge tag to add multiple RSS feeds to one campaign. Or use a feed aggregator like RSSUnify or RSS Mix to combine multiple RSS feeds into a single feed.
  • You can't control the RSS content via the Campaign Builder. If you want your content formatted a certain way, edit the RSS source directly.

About RSS sends

When you first set up an RSS campaign, we show the last post that was added to your feed as an example as you build your campaign. We don't send campaigns to your audience unless there's something new to send. For example, if you set your campaign to send weekly but haven't posted in more than a week, we won't send to your audience until there is a new post on the day your campaign is set to send.

If this is the first time you send your RSS campaign, we'll only send posts from the last 24 hours for daily, from the last seven days for weekly, and the last 30 days for monthly. After that, each new send will pull all posts made to your feed since the last send.

Create an RSS campaign

RSS campaigns are built in a series of steps, like other email campaigns.
To create a new RSS campaign, follow these steps.

  1. Navigate to the Campaigns page.
  2. Click Create Campaign.
    click create campaign
  3. Click Email.
  4. Click Automated.
  5. Click Share blog updates.
  6. Enter a campaign name and choose an audience.
    enter a campaign name and choose an audience
  7. Click Begin.
    click begin

RSS feed step

You'll choose the RSS feed you want to use and other settings on the RSS Feed step.

  1. Type your feed's URL in the RSS Feed URL field.
  2. Choose your send time and other options.
    Feed and Send Timing
  • When should we send?
    Choose from Every day, Every week, or Every month. Use the drop-down menus and checkboxes to choose the day(s) and time you want your RSS campaign to send.
  • Resize RSS feed images to fit template
    Check this box if you want Mailchimp to resize the images in your feed to fit your template. This will help prevent your campaign from stretching. This option only resizes images pulled in via the *|RSSITEM:CONTENT|* or *|RSSITEM:CONTENT_FULL|* merge tags. It won't work when the campaign is viewed in Outlook, and videos can't be resized.


If you see an error message when you enter your RSS feed address, run it through a feed validator.

Recipients step

Choose the audience or segment you want to send your campaign to. To send to a segment, configure a new segment on this screen, or choose a saved segment.

Setup step

The Setup step is where you'll type in campaign details, like your Email subject and From name, that your subscribers will see when each email in the RSS campaign is sent.

  1. Type in your campaign details in the fields provided.
  2. Check the boxes next to any additional settings or tracking options that you want to include.


The *|RSSITEM:TITLE|* merge tag can be used in the subject line of your RSS campaign to pull in the title of your most recent blog post, but you should thoroughly test your campaign before you send. A few factors contribute to whether the title of the most recent post will always display.

Template step

The Template step is where you'll choose the layout you want to use. You can create an RSS campaign from any of the available templates, and use our RSS content blocks to pull content from your feed into your campaign layout. If needed, you can switch templates later.

Design step

The Design step is where you'll design your campaign.

Use RSS content blocks pre-loaded with our RSS merge tags to customize the content that's pulled into your campaign.

Screen of RSS content block options.

RSS merge tags pull information from your feed into your campaigns and tell our system what to look for when checking your feed. If these tags are missing, your emails will deliver without content.

Confirm step

The Confirm step is where you'll review your campaign.

  1. Review the Pre-Delivery Checklist, and preview and test your email campaign if you haven't already. Click Resolve or Edit to make changes to any section of the campaign.
  2. Click Start RSS to send your RSS campaign based on the schedule you chose, or click the drop-down arrow and choose Send Now and start RSS campaign to immediately send a campaign and start the schedule.
    Cursor clicks button to start sending the campaign.

View RSS campaign reports

RSS campaigns function differently than other types of Mailchimp campaigns. When you create an RSS campaign, we generate the parent copy of the campaign that is referenced for each individual send. When the RSS campaign sends at its scheduled time, each sent copy is referred to as a child of the parent campaign.

We generate a campaign report for each child RSS campaign. To see an overview of the child campaign reports for a parent RSS campaign, follow these steps.

  1. Navigate to the Campaigns page.
  2. If you have more than one audience, click the Current audience drop-down and choose the one associated with the campaign you want to work with.
  3. Find the parent RSS campaign you want to work with, and click Sent Campaigns.
    click sent campaigns
    This will take you to a list of all the sent child campaigns for that RSS campaign.
  4. Click View Report to view the report for a child campaign.
    click view report

Troubleshoot your RSS campaign

If your campaign has errors, take a look at our troubleshooting resource to find out how to resolve common issues with RSS.

Troubleshooting RSS in Campaigns

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