Looking for help with your list?
Mailchimp lists are now called audiences. They include the same data and functionality as before, along with valuable new insights about your contacts. As we introduce this change over time, you’ll notice fewer places where we still say list. Learn more about this change.
Mailchimp's paid plans are designed to help you scale your marketing efforts once you reach more than 2,000 total subscribers.
Choose between two paid plan options: Monthly and Pay As You Go. Our Monthly Plan is designed for users who send at least one email campaign per month, while our Pay As You Go Plan is designed for users who send less frequently than once per month.
In this article, you'll learn how to upgrade your account.
Before You Start
Here are some things to know before you begin this process.
- To determine what type of plan is the best value for you, use our billing calculator to estimate your costs for a Monthly or Pay As You Go Plan.
- You'll need Owner or Admin permissions to upgrade an account to a paid plan.
- When you upgrade to a paid plan, the upgrade is immediate and you lose any remaining sends that you had while on the Forever Free plan.
Features of Paid Plans
These account features are available with all paid plans.
- Advanced forms
The ability to fully customize signup forms and response emails.
- Predicted Demographics
Uses data science to predict the gender and age of your contacts. Predicted Demographics is included with Mailchimp Pro, and is available to paid users who connect their online store.
- Send Time Optimization
Helps you take the guesswork out of deciding when to send an email campaign. This feature automatically determines the ideal sending time for each subscriber in your audience.
- Social Profiles
An additional paid add-on that gathers social data about your contacts, such as whether they are on Facebook or Twitter.
The ability to send email campaigns to subscribers based on their time zones.
Paid accounts can access 24/7 help from our customer support team.
Additional Monthly Features
When you upgrade to a Monthly plan, you’ll gain access to these additional paid account features.
- Address Finder
A tool that checks your audience and provides Mailchimp with missing addresses, so you can send postcards to more people.
- Lookalike Audience Finder
A tool that helps you send postcards to people who aren't in your audience yet, but who have a lot in common with your existing contacts.
- Inbox Preview
A tool that shows how your email campaign will look in different desktop and mobile email clients. Pro users get 100 tokens to run previews per billing cycle, and Monthly Plans get 25 tokens per billing cycle.
- Facebook and Instagram remarketing ads
An additional option in our ad builder. Create Facebook and Instagram ads to reconnect with potential customers after they visit your site.
How to Upgrade in Account Settings
You can purchase a paid plan at any time by changing your billing plan on the Billing page in your account.
To upgrade or change your plan, follow these steps.
- Click to open the Billing Plan page in your account settings.
Click the radio button next to the plan type you want to purchase.
Click the Monthly radio button, and we’ll display the monthly rate based on the number of subscribers currently in your account.
Click Pay As You Go radio button to expand the list of available credit packages and choose the one you want to purchase.
Review your transaction in the right sidebar, and add or edit your payment method.
- Type in your CVV, and click Complete Purchase.
How to Upgrade When Importing Contacts
To upgrade your account from an existing Monthly Plan to a higher Monthly Plan, import contacts that raises your subscriber total above your current plan limit.
Upgrades are not available on the Billing Plan page, because they occur automatically when the number of subscribers reaches the next billing tier. When this happens, we’ll send a confirmation email to the account owner and any admins.
What Happens When You Upgrade
When you upgrade to a paid plan, remaining sends from the Forever Free Plan don't carry over. If you're choosing a Monthly Plan, select the plan that matches your audience size.
The switch from a Pay As You Go Plan to a Monthly Plan starts the monthly billing process immediately. If there are remaining Pay As You Go credits, they'll be converted into MonkeyRewards credits and immediately applied to the Monthly Plan being purchased. If any credits remain after the initial purchase of the Monthly Plan, we’ll apply the credits to the next monthly bill.
If you’re currently on a Monthly Plan and switch to the Pay As You Go Plan, the change will occur immediately. We recommend switching from Monthly to Pay As You Go toward the end of your billing period to make the most of your unused time.