With our optional Social Profiles add-on, you can get information about your subscribers, including if they're on Twitter and if they're following you on Twitter. This information can then be used to segment and send to just subscribers who are on Twitter but aren't following you.
Segment Your List
After the Social Profiles data is populated, you can send a campaign to a segment of your list by following the steps below.
- Create a campaign.
- In the To section of the Campaign Builder, click Add Recipients.
- Click the List drop-down menu and choose the list you want to work with.
- Click the Segment drop-down menu and choose Group or new segment.
- Set up your segment conditions by choosing all from the match drop-down menu, and then the following.
- Click Update Recipient Count to see the total number of subscribers who match the criteria.
- Click Save.
- Continue through the Campaign Builder to design and send your campaign.