“ Even when our vendors give us a timeline, we still have to pad it with extra time. After all, we can’t launch new items as soon as we have them in-hand. We need photos for the website, emails, and social networks. We have to make sure we’re organized and ready for fulfillment when orders start coming in. It feels crazy to plan so far ahead. We had to get into a wintry mindset for our holiday collection, which feels impossible when it’s 100 degrees outside. But allowing for that extra time is crucial for business. ”

“ When the holiday shopping period rolls around, every retailer is offering discounts and special promotions, so it’s hard to grab the attention of customers. I have a small but loyal repeat customer base and I try to shoot them all an email when we have new stock coming in, upcoming sales and limited run artist collaboration socks. They also get discount codes and a personalized email from me, and they tend to respond really well to that. ”

“ After removing inactive subscribers from our list, our open and click rates grew stronger than ever. Now, we create segments and Automation workflows based on the purchase history of our customers, so we can be sure that we’re advertising the right products to the right people ”

“ As our customers turn to social media for information on new product launches and exclusive promotions, we use our MailChimp database to create a custom audience on Facebook. It helps us reach our customers beyond their inbox while still respecting their privacy. ”

“ Targeting our most engaged customers is made possible (and easy) by using MailChimp’s segmentation features. Other email marketing platforms we’ve used don’t offer anything close, and the tight integration with our Shopify store data helps ensure that the right customer gets the right message. We’ve seen nearly a 10% increase in opens when we use segmentation to target our customers based on their buying history. ”

“ We’ve found MailChimp’s unique product recommendations to be a simple yet effective way to provide our customers with targeted content. ”

“ Email marketing is an integral part of our business and abandoned cart emails are very important to us. We’ve recovered many carts via the built-in abandoned cart emails. ”

“ We used the integration with MailChimp and our Shopify store to create a re-engagment email that enticed subscribers who haven’t made a purchase in a while with a discount code. The campaign worked great, and we were happy to win back some of our lapsed customers. ”

“ The back-in-stock email program started out of necessity. We release a new product every week. Inevitably, between the breadth of our outdoor outfitting collection and demand, we see periods of low inventory. We developed a customized MailChimp template for our back-in-stock emails, which allows us to add special offers and messages, such as free shipping to customers who have been particularly patient. We call these our ‘good things come to those who wait’ emails. ”

“ When I found out about Snap, it was what I believed in—sending a simple picture with a simple text, and not bombarding our customers. People are overloaded with info these days, especially on the web. I just want to get the point across. ”

“ A/B testing allows us to learn about our customers' shopping habits. From testing subject lines to send times, we're learning how to best target our customers and reach them when they're most responsive. There are so many variables that can affect the optimal send time, and we use A/B testing to help take guesswork out of the equation. ”

“ Newsletters are really the core messaging of the brand and it’s kind of where it all starts for us. We try not to take ourselves too seriously. Having not just a sense of humor, but a sense of warmth and intimacy in our brand voice, is important to us. ”