This free integration will sync all of your Mailchimp subscribers into Salesforce and link them to existing contacts and leads in your CRM, creating a shared view across platforms. You can also allow Mailchimp to create new leads in Salesforce for email addresses that don’t match existing leads, giving your sales team more people to reach out to.

Enabling data sync will update Salesforce contacts and leads with Mailchimp campaign activity each night, so your sales team can better understand how their leads are engaging with marketing—right within their CRM.

Seamlessly pass your Salesforce leads and contacts into Mailchimp so you can target them with Mailchimp’s full suite of marketing tools, including specialized email content, ads, postcards, and more. Enabling data sync will update Mailchimp with Salesforce data hourly, so you can have all of your CRM insights at your fingertips.

Customize the app to display Mailchimp data directly in Salesforce, and grant team members access to key features. Then, quickly view subscriber activity and campaign statistics with customized page layouts.