Better marketing for better results

Get all the multichannel marketing tools you need to build your business online, including our industry-leading email and advanced automations.

Everything you need, all in one place

Whether you’re a marketing pro or just starting out, Mailchimp has a plan to help you build what’s next.

Free Plan*


For those who want to build an audience and start growing online. Plus, free website and commerce features, so you can build your online presence.

  • Creative Assistant

    Instantly generate beautiful, on‑brand designs for your business with our AI‑powered tool.

  • Appointment scheduling

    Add online scheduling to your website, so people can book appointments with you.

  • Website builder

    Easily create, customize, and promote a stunning website all on your own.

  • Stores

    Launch a store with everything you need to start selling online, including marketing tools.

  • Abandoned cart emails

    Bring shoppers back to their carts, and recapture lost sales, with automated email reminders.

Get started for free—no credit card required.*

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*All Free plans include access to our Mailchimp stores product. If you create and publish a store, transaction fees will be charged to you on a per transaction basis based on the total order value (minus promotions and discounts, plus tax and shipping) for each transaction. These transaction fees are non-refundable. You will also be charged fees by Stripe. See for details about Stripe fees.

Essentials Plan

Starting at $13

For marketers who want to build relationships and grow sales with more room for a growing audience, customized branding, and 24/7 support. Everything in Free, plus:

  • Smart tools

    Data‑driven features to help you create better content, predict who to target, and know what to do next.

  • Email templates

    Access 100+ designs for professional‑looking email campaigns, landing pages, and more.

  • Custom branding

    Let your brand take center stage. Remove our logo from all emails, so that yours can shine.

  • 24/7 email & chat support

    Our award‑winning support team is here to give you the help you need, when you need it.

Sign up for an Essentials plan, starting at $13 a month.

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Standard Plan

Starting at $20

For businesses that want to scale and save time with advanced automation features and more data-powered tools. Everything in Essentials and Free, plus:

  • Customer Journey Builder

    Visualize and build dynamic marketing paths with multiple starting points, branches, and unique actions so you can interact with your customers when the moment is right.

  • Send time optimization

    Take the guesswork out of scheduling—our data can tell you when customers are most likely to engage.

  • Dynamic content

    Create more engaging emails, without the extra work, with personalized content blocks.

  • Behavioral targeting

    Send more relevant, precise campaigns based on how customers interact with your website.

  • Custom templates

    Import custom HTML templates to get even more control over your email designs.

Get started with a Standard Plan, starting at $20 a month.

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Mailchimp customer service team member guiding customers through phone support.

Looking for even more?

Our Premium Plan is designed for advanced marketers who want our most sophisticated and powerful growth tools, plus priority phone support.

Get started for free. Really.

Our Free plan is free, not free-ish. No trials, no expiration date, no credit card required.