Picking Out the Right
Marketing Platform for You


So you’re looking for a better way to sell your stuff

There are a lot of choices out there! To find the right marketing automation platform for the needs of your growing e-commerce business, it’s important to know the right questions to ask before you buy. After all, a comparison is only helpful when you have all of the information. So when you’re doing your due diligence, start with the essentials before taking a look at the fancy stuff.

Does the price make sense for you?

At MailChimp, we have tiered pricing based on your number of subscribers. For growing businesses, $10 per month for 500 subscribers, $50 for 5,000, and $150 for 15,000 is usually right on the money. And with free automations and no-fee ad buying, powerful features are immediately accessible to growing businesses.

What’s their track record for getting emails in inboxes?

You can’t afford for your most lucrative channel to go down, or for campaigns to land in the spam folder. When users are sending 1.5 billion emails, like ours did on Black Friday, you need a system that can handle it.

Can you buy ads, too?

If you can do all of your Facebook and Instagram ad campaigns from the same place you do your email marketing, that’s one (or 2 or 3) fewer websites to navigate. Plus, you’ll have support options for your ad buying.

What kind of support can you get—and when?

Here at MailChimp, we have users all over the world, so we offer chat support to paid customers 24 hours a day Monday - Friday and email support 24/7. Plus, all users can access our guides and comprehensive Knowledge Base.

What can you do with your data?

If you don’t know how to apply the information you have about customers to your campaigns, you’re running on half power. If you’re an e-commerce user, connecting your store is crucial for effective, data-driven campaigns. MailChimp integrates with Shopify, Magento, BigCommerce, WooCommerce, PrestaShop and more to come.

Our features help you cultivate your brand and grow your business.

Compare your options with a clear look at the powerful features MailChimp offers, at a price you can manage.

E-commerce automations nurture customer relationships and encourage sales.

First purchase

Welcome new customers with a series after they make their first purchase.

Product follow-up

Send a follow-up message after a customer purchases any product from your store.

Product retargeting emails

Follow up with subscribed contacts who view an item on your site but don’t make a purchase to convert site visitors into customers.

Order notifications

Send receipts and invoices, and update your customers on shipping, refunds, and cancellations. Design, send, and track personalized transactional emails that fit your brand.

Abandoned cart

Encourage customers to complete their purchase if they leave items in their cart.

Best customers

Reward your best customers with a special offer.

Customer re-engagement

Connect with customers who haven’t made a purchase in a while.

Personalization improves engagement and helps you sell.

Product recommendations

Use purchase history to easily suggest items your customers will love.

Send time optimization

Based on subscriber click activity, always send your emails at the best time.

Predicted Demographics

Create relevant, engaging campaigns using our gender and age predictions.


Schedule your email campaign to send at the same time across different time zones

Order notifications

Design, send, and track personalized transactional emails that fit your brand.

E-commerce automations

Stay in touch with new and repeat customers with automatic custom messages.


Target customers by signup date, engagement and purchase history, location, and more.

Abandoned cart

Remind your customers what they’ve left behind and give them a reason to come back.

Segmentation and groups make it easy to send people content they care about.

E-commerce pre-built segments

Target specific groups of subscribers with pre-defined rules for commonly used segments.

Purchase behavior

Make your customer data work for you by segmenting by purchase history or frequency.

Predicted Demographics

Create relevant, engaging campaigns using our gender and age predictions.

Ad campaigns reach new audiences and put your email lists to work.

Streamlined ad creation

Strengthen your brand with beautiful Facebook and Instagram ads in a few simple steps—in the same place you do your email marketing.

Similar People

Take advantage of Facebook and Instagram’s huge audience to reach your best customers and people just like them.

ROI reporting

Get a clear picture of which ads ads work to make you money and win new customers.

Integrated content manager

Keep track of all your files and images and pull in product photos from your online store

Analytics give you the power to improve every campaign.

E-commerce dashboard

Get a clear picture of metrics like open and click rates, but also how your campaigns are contributing to revenue.

A/B testing

Answer all your questions about which variables work. Then send the best version of your campaign.

ROI reporting

Find out just how many items you’ve sold and how many customers you’ve acquired with each ad.

Look like a pro with thoughtful design features.

Integrated content manager

Get organized with all of your uploads in the same place, including product photos, as well as access to Giphy.

Hero images

Add visual interest to your campaigns to grab attention and promote brand consistency.


Choose from beautifully designed, intent-based templates to display your brand identity.

Inbox Preview

See how your campaign looks in more than 40 different email clients before you send.

Video and product blocks

Add video thumbnails and captions and products from your e-commerce store to your emails.

Campaign URLs

Make your browser-friendly email campaign archive URL your own.

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