So you’re looking for a better way to sell your stuff
There are a lot of choices out there! To find the right marketing automation platform for the needs of your growing e-commerce business, it’s important to know the right questions to ask before you buy. After all, a comparison is only helpful when you have all of the information. So when you’re doing your due diligence, start with the essentials before taking a look at the fancy stuff.
Does the price make sense for you?
At MailChimp, we have tiered pricing based on your number of subscribers. For growing businesses, $10 per month for 500 subscribers, $50 for 5,000, and $150 for 15,000 is usually right on the money. And with free automations and no-fee ad buying, powerful features are immediately accessible to growing businesses.
What’s their track record for getting emails in inboxes?
You can’t afford for your most lucrative channel to go down, or for campaigns to land in the spam folder. When users are sending 1.5 billion emails, like ours did on Black Friday, you need a system that can handle it.
Can you buy ads, too?
If you can do all of your Facebook and Instagram ad campaigns from the same place you do your email marketing, that’s one (or 2 or 3) fewer websites to navigate. Plus, you’ll have support options for your ad buying.
What kind of support can you get—and when?
Here at MailChimp, we have users all over the world, so we offer chat support to paid customers 24 hours a day Monday - Friday and email support 24/7. Plus, all users can access our guides and comprehensive Knowledge Base.
What can you do with your data?
If you don’t know how to apply the information you have about customers to your campaigns, you’re running on half power. If you’re an e-commerce user, connecting your store is crucial for effective, data-driven campaigns. MailChimp integrates with Shopify, Magento, BigCommerce, WooCommerce, PrestaShop and more to come.