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Compare Marketing plans

Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essentials plan starting at $13 a month, the Standard plan starting at $20 a month, and the Premium plan starting at $350 a month.
PLAN

Best value

Best value

Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

Best value

Best value

Standard

Data-driven automation and optimization tools for businesses that want to grow faster.

Best value

Best value

Essentials

Great for email-only senders who want around-the-clock support.

Best value

Best value

Free

All the multichannel tools you need to build your business and grow your audience.

PRICING

You've selected more contacts than this plan allows

Starts at 302.72 CHF per month for {contacts} contacts

*Overages apply if contact or email send limit is exceeded.

Learn more

You've selected more contacts than this plan allows

Starts at 17.3 CHF per month for {contacts} contacts

*
See Free Trial Terms

*Overages apply if contact or email send limit is exceeded.

Learn more

You've selected more contacts than this plan allows

Starts at 11.24 CHF per month for {contacts} contacts

*
See Free Trial Terms

*Overages apply if contact or email send limit is exceeded.

Learn more

You've selected more contacts than this plan allows

Starts at 0 CHF per month for {contacts} contacts

*Sending will be paused if contact or email send limit is exceeded.

Learn more
Contacts and Tiering
Contacts & Tiering
PLAN DETAILS
Seats
Unlimited
5 seats
3 seats
1 seat
User Roles
Owner, Admin, Author, Manager, & Viewer
Owner, Admin, Author, & Viewer
Owner & Admin
Owner
PLAN LIMITS
Maximum Contact Count
Contact us for a custom plan
Up to 100,000 contacts with our $800/mo tier
Up to 50,000 contacts with our $385/mo tier
Up to 500 contacts
Maximum Monthly Email Sends
Monthly email sends: 15X plan’s contact limit.
Monthly email sends: 12x plan’s contact limit.
Monthly email sends: 10x plan’s contact limit.
Monthly email send limit is 1,000 sends (daily limit of 500).
Audience features
Audience
Marketing CRM
Audiences
Unlimited audiences
5 audiences Included
3 audiences Included
1 audience included
Advanced
Advanced
Basic
Basic

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Audience Insights

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Campaign Engagement

Included

Included

Included

Included

Purchase Behavior

Included

Included

Included

Included

App Engagement
18 months
3 months
1 month
1 month
Website Engagement
Page Views
Page Views
Site Views
Site Views
Design features
Design

Included

Included

Included

Included

Pre-built
Pre-built
Pre-built
Basic

Included

Included

Not included

Not included

Included

Included

Included

Not included

Creative Assistant: Publish Designs from Mailchimp

Included

Included

Included

Included

Creative Assistant: Download Designs

Included

Included

Not included

Not included

Marketing Channels features
Marketing Channels

Included

Included

Included

Included

Email Scheduling

Included

Included

Included

Not included

Included

Included

Included

Included

Included

Included

Included

Included

Social Post Scheduling

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Included

Included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Automations features
Automations
Multi-step
Multi-step
Single-step
Single-step
Customer Journeys

Included

Included

Included

Free preview
Multiple Starting Points

Included

Included

Not included

Not included

Branching Points

Included

Included

Not included

Not included

SMS & MMS Marketing Add-on
SMS & MMS Marketing Add-on

Included

Included

Included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Included

Not included

Included

Included

Included

Not included

Included

Included

Not included

Not included

Included

Included

Included

Not included

Text-to-join and Tap-to-text

Included

Included

Included

Not included

Included

Included

Included

Not included

Included

Included

Included

Not included

Included

Included with 5000+ Credits
Included with 5000+ Credits

Not included

Insights & Optimization Features
Insights & Optimization
Reporting

Included

Included

Included

Included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Testing

Included

Included

Included

Not included

Included

Included

Not included

Not included

Campaign Insights

Included

Included

Included

Included

Next Best Action

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Integrations

Included

Included

Included

Included

Support features
Support

Included

Included

Included

Included

Included

Included

Included

First 30 days

Included

Included

Included

Not included

4 Sessions
1 Session

Not included

Not included

Included

Not included

Not included

Not included

Contact Sales

Not included

Not included

Not included

Available Add-ons Feature Table
Available Add-ons
Prices vary
Prices vary
Demo only
Demo only
Plus Free Website Features Table
Plus Free Website Features
Build and Publish a Website

Included

Included

Included

Included

Unlimited Pages

Included

Included

Included

Included

Unlimited Bandwidth

Included

Included

Included

Included

Included

Included

Included

Included

SSL Certificate

Included

Included

Included

Included

Site Visit Analytics

Included

Included

Included

Included

Free Mailchimp Domain

Included

Included

Included

Included

FAQs

  • The free trial of Standard or Essentials lasts for 1 month. Mailchimp plans are billed monthly on the same day of the month. For example, if you start your trial on August 29, your trial would end on September 29.

  • Yes! You can upgrade or downgrade at any time during your trial. If you upgrade to Premium, you’ll just pay the difference in price between the two plans for the remaining days of your free trial. Downgrades to your monthly plan go into effect at the end of the monthly billing period. You won't receive a refund for previously billed charges, but you’ll retain access to those features until the end of the billing period.

  • If you cancel your subscription during the free trial, you won't be charged for any services. You can pause your subscription or delete your Mailchimp account at any time using the Settings tab in Account & Billing.

  • Mailchimp will send you reminders with upcoming billing estimates before your trial ends. When the free trial ends, you’ll be charged the then-current monthly fee for the plan you selected.

  • SMS marketing is available to Mailchimp users in the United States, United Kingdom, Canada, and Australia with a paid marketing plan. After you agree to the terms, submit an SMS Marketing application, and get approved, you can purchase SMS credits from the SMS overview page, the SMS settings page, the SMS editor, or through an email link sent to the primary email address associated with your Mailchimp account.

  • Credits are purchased in blocks as an add-on to a paid monthly marketing plan. Credit blocks are automatically re-purchased each month on the account billing date. Unused credits will expire each month and do not roll over. You can add credits as your subscribed SMS audience grows or your sending frequency increases. You can also make a one-time purchase in the middle of a billing cycle if you run out of credits early and want to refill them before your credits renew.

  • Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly plan.

  • You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.

  • We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.

  • After your Free Trial, if you hit your contact or sending limit, Mailchimp will automatically bill you for your overages. As long as you pay for your overages on time, we will not stop your campaigns or pause your account. In addition, if your audience size grows to (or email sends reach) the point where it would be more cost effective for you to be in a different contact tier during your Free Trial, Mailchimp may upgrade your contact tier so you are in a more economical tier when billing begins.

  • We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.