Marketing meets inspiration
Browse how-to articles on starting, running, and marketing your business, plus thought-provoking podcasts and films to inspire your inner entrepreneur.
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Business Stages
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Prep & Start
Learn to write a business plan, build a brand, and turn your ambition into a successful business.
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Manage & Run
Off and running? Find tips to help you lead, manage, and make your business even better.
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Grow & Scale
Whether you want to grow your team, your following, or your sales, we've got ideas.
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Marketing Tactics
Success stories
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How Steel City Collectibles Became a Leader in Sports Memorabilia
The sports collectibles retailer uses Mailchimp’s tools to help them build connections with their audience.
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Importance of Customer Service Explained: 8 Benefits
Good customer service can boost customer retention and build your brand’s reputation. Learn more about the importance of customer service here.
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How to Write an eBook in 7 Steps
Writing an eBook can be a great way to bolster any content marketing strategy. Check out this guide to learn how to write an eBook.
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Meet the Team Page: How to Write a Good One
A meet the team page is a great opportunity to showcase your staff. Learn how to write an excellent meet the team page with this guide.

Inside the "hype" business model
Brands are suddenly flocking to street-wear's hype based business model. Here are 10 tips for creating "hype" for your products as part of your holiday marketing plan.
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