If you have a SaaS solution, a marketplace, a mobile app, a media website, or a membership organization, etc.—you may be trying to decide between an application programming interface (API) and a software development kit (SDK) to connect your product to your favorite business tools.
Both an API and an SDK will help you integrate your offering with other tools to automatically bring your audience data into oneplace. Why is this important? Automatically tracking who uses your product and how they use it allows you to better understand your audience and develop targeted messaging. Better data analytics means better marketing means that leads to more usage of your product, deeper audience engagement, and higher retention rates.
Continue reading to better understand how an API or an SDK can improve your digital marketing efforts and how to choose the right one.