CRM
Explore ways to get the most out of your customer relationship management software.
What is CRM? A Marketer's Guide.
Learn what customer relationship management (CRM) means for marketers, and how CRM tools can help you understand audience data and use it to market smarter.
Segmentation
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The Brand Persona: How To Make Your Business Click with Customers
A brand persona can help you differentiate your company from your competitors and build stronger connections with your customers. Learn how to build one.
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How to Sell a Surprise: 3 Tips From Pack Up + Go
Find out how this surprise travel brand prepares their customers to head to unknown destinations.
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How to Create a User Persona: Tips and Examples
Explore these user personas examples to see how to create your own. A well-crafted persona is key to elevating your marketing and advertising.
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How to Create a Successful Promotional Strategy that Maximizes Sales Potential
Promotions can boost sales and build loyalty—here’s how to make the most of them.
CRM Automations
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Customer Service Automation: How Can Your Company Benefit
Understand why you should automate customer service tasks to free up your customer support team. Explore the advantages of customer service automation.
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What Is Customer Relationship Marketing? In-Depth Guide
Stand out from your competitors by showcasing your care for customers. Learn how customer relationship marketing works and how to use it.
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What is the User Journey? [Definition + Examples]
User journey plays a large role in business success. Learn how to create a customer journey map, read key examples, and improve your website experience with key strategies.
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How Shapeways Increased Their Click-Through Rates by 525%
The 3D printing leader used tags and tag-based automations to send their email engagement through the roof.
Courier Workshop: Customer Support
How a business interacts and supports its customers is super important to keeping hold of them – and attracting new ones. We speak to experts on how they go about it.
Customer Retention
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Customer Care: What It Is & Why It’s Important
Having good customer care is critical for the success of your business, and fortunately, there are many ways you can continue to improve your customer care on a daily basis. Read on to find out.
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Customer Churn: Definition and How to Reduce It
Customer churn can impact your company’s success. Learn more about customer churn and how to reduce it in this guide.
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Importance of Customer Service Explained: 8 Benefits
Good customer service can boost customer retention and build your brand’s reputation. Learn more about the importance of customer service here.
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How to Build & Manage Customer Relationships
Fostering positive customer relationships can strengthen your brand in the long-term. Read this to learn how to effectively manage customer relationships.
Audience Insights
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What is a Net Promoter Score and How Does it Work? | Mailchimp
Net Promoter Score evaluates how loyal customers are to your brand. Learn how to get your NPS score so you can make your CRM more effective.
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Psychographic Data Explained [Definition, Uses, Pros, & More]
Psychographic data is the key to understanding who your audience is and how to target them. Learn how to use psychographic data in your marketing.
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What is an Online Form Builder? Features Explained
Online form builders make it easy to gather information from visitors to your site. Learn more about website form builders and why they’re important here.
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Demographic Survey Questions: Top Questions to Ask
Asking demographic survey questions can help you better understand your audience. Learn more about what to ask by reading this article.
And that's just a peek at what Mailchimp offers
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