CRM
Explore ways to get the most out of your customer relationship management software.
What is CRM? A Marketer's Guide.
Learn what customer relationship management (CRM) means for marketers, and how CRM tools can help you understand audience data and use it to market smarter.
Segmentation
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How to Create a Successful Promotional Strategy that Maximizes Sales Potential
Promotions can boost sales and build loyalty—here’s how to make the most of them.
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How AdHoc Grew Their Audience by 93%
The Brooklyn-based publication and concert promoter uses tags and Mailchimp’s Eventbrite integration to connect with their community.
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How a Subscription-Based Business Found New Customers
Underclub's using postcards and Facebook ads to grow their customer base.
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Email Automation
The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.
CRM Automations
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How Shapeways Increased Their Click-Through Rates by 525%
The 3D printing leader used tags and tag-based automations to send their email engagement through the roof.
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Mailchimp’s New Features and Updates to Help Your Business Grow
Take action based on your users' in-app activity, schedule social posts, bring visitors back to your landing page, and more.
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Marketing Automation
A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.
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Solopreneur Marketing: How To Grow Your Small Business
5 tips to help your small business take steps to get ahead.
Courier Workshop: Customer Support
How a business interacts and supports its customers is super important to keeping hold of them – and attracting new ones. We speak to experts on how they go about it.
Customer Retention
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Customer Churn: Definition and How to Reduce It
Customer churn can impact your company’s success. Learn more about customer churn and how to reduce it in this guide.
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Importance of Customer Service Explained: 8 Benefits
Good customer service can boost customer retention and build your brand’s reputation. Learn more about the importance of customer service here.
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How to Build & Manage Customer Relationships
Fostering positive customer relationships can strengthen your brand in the long-term. Read this to learn how to effectively manage customer relationships.
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See Business Growth With Existing Customers | Mailchimp
Business doesn't always have to be about finding new customers. Targeting existing customers is a way to build a loyal base for efficient sales.
Audience Insights
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How Honeywell Biscuit Co. Builds Customer Connection Through Empathy
When UK-based Honeywell Biscuit Co. allowed subscribers to opt out of holiday promotions, they found room for deeper engagement.
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Demographic Survey Questions: Top Questions to Ask
Asking demographic survey questions can help you better understand your audience. Learn more about what to ask by reading this article.
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A new age for toys
Toymakers are booming again and meeting a significant rise in demand for games, puzzles and board games – and this time the demand isn’t being fuelled by kids as you might expect, but by adults.
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‘You want customers to have a connected experience.’
Kristen Durham, VP of Zendesk's Startup Initiative, gives the lowdown on the vital function of customer support.
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