Digital Content
Check out resources on creating quality content that grabs attention.
How the Happiness Planner Creates More Content in Less Time
Using Mailchimp’s Calendly integration, this e‑commerce business is able to quickly broaden their motivational content offering.
Design Tips
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Colors for Marketing: What’s the Right Color for Your Brand?
Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.
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Lightboxes: How to Use Them in Website Design
Lightboxes in web design can help boost conversion rates and generate leads. Learn about what lightboxes are and best practices for creating them in this guide.
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Website Design Inspiration: Best Website Design Ideas
Need website design inspo? Check out the best resources for design inspiration here.
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10 Types of Infographics and When to Use Them
Infographics are a visually-appealing way to add value to your site. Explore 10 different types of infographics and learn what info is best suited for each.
Social Media Content Creation
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How to do spontaneous social media
Brands are taking a more casual approach to social media, as platforms like TikTok and BeReal push authenticity. Here's how to figure out if it's right for your business.
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How to Make Your Instagram Posts More Engaging
To increase engagement on Instagram posts, you need to be original and be creative. Check out these 10 tips to raise engagement.
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Why All Businesses Need a Marketing Calendar
A marketing calendar can help you stay on top of different campaigns. It can also provide your business with many other benefits. Read on to learn more.
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How to Drive Traffic From Instagram to Your Website
Instagram is a powerful marketing tool—when optimized correctly. Learn how to drive traffic from Instagram to your website the right way.
Email Design & Storytelling with Alps & Meters
Learn how using the drag‑and‑drop feature helps the vintage outerwear company master their messaging.
SEO
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Beginner's Guide To The 10 Parts Of A URL
All the parts of a URL are important to how your site functions and shows up in searches. Learn about the basic anatomy of a URL and its advanced parts.
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How to Optimize Images for the Web: Best Practices | Mailchimp
Optimized images can speed up your website and provide visitors with a better experience. Read this to learn how to optimize images for your site.
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Google Page Speed for Business Owners Explained
Google Page Speed refers to how fast a website page loads and can make or break user experience. Learn more about page speed, its importance, and more here.
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SEO vs. PPC: Key Differences Explained
Is SEO or PPC better for your business? Learn more about SEO and PPC, including their benefits and limitations here.
Voice & Tone
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War of the words: ghostwriters vs AI
A new era of storytellers are quietly writing everything from LinkedIn hot takes to breakup texts. But, with the rise of new digital copywriting tools, does the human voice still hold the same value?
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How Vicky Gu Creates Content Users Want to Consume
Founder of food media collective Currant, Vicky Gu is shaping a more equitable food future. Learn about her advice to small business owners and entrepreneurs.
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Content Strategy: Why You Need It and How to Craft It | Mailchimp
Learn how you can use content strategy to reach existing and new customers. Discover the tools and steps to help create your plan.
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Establishing and Maintaining Brand Consistency
In this guide, you’ll learn what brand consistency is, how to achieve it, and why it benefits your business.
And that's just a peek at what Mailchimp offers
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