How to Grow Your Audience with Postcards and Landing Pages

Find new customers and get them to stick around by combining a postcard with a landing page.

Figure watering plants.

Maybe it’s the nice feeling you get when someone thinks to send you something in the mail, or maybe it’s the fact that a printed postcard seems a little more personal than an email. Whatever the reason, direct mail marketing is a great way to make your brand stand out.

Postcards in Mailchimp aren’t just a way to make your audience feel nostalgic. They’re a powerful marketing channel for finding new customers who are a lot like your best ones.

When you set up a postcard with our lookalike audience finder, we’ll use data you’ve collected for your existing contacts to reach people who are most likely to engage with your brand and buy your stuff.

But the key to finding new customers and getting them to stick around is providing a clear call to action that encourages them to sign up, download, or buy. That’s where landing pages come in. We’ll walk you through how to combine a postcard with a landing page—2 of our most powerful features for growing a loyal audience—in just a few easy steps, and manage them all in one place.

TIME: 50 minutes or less

Recipe overview

  1. Publish a landing page
  2. Send a postcard to find new people and drive them to your landing page

    Bonus step: Set up a welcome automation

Give your new customers a clear call to action

Before you create and send your postcard, you’ll want to build a landing page that matches your brand and tells all the new people you find exactly what they should do next: join your list, buy your stuff, or anything in between. Here's some landing page design tips to help you get started.

Even if you don’t have a website, you can publish a page that includes a signup form to collect your visitors’ contact information so you can market to them later—no coding skills needed. Mailchimp landing page users have even seen their list growth rate increase by an average of 36%.

Landing page that says "Sign up to get more deals from us."

Assemble your landing page in a few quick steps

TIME: 20 minutes

  1. Choose the right template to reach your goal. Our templates are designed to help you create a landing page to accomplish just about anything you dream up. You can easily add a signup form to any template, then segment by signup source to target these new contacts later.

    Tip: To keep sending postcards to your new contacts, be sure to include a signup form field for collecting mailing addresses.

  2. Add your design. Use your own brand assets to build a landing page that grabs visitors’ attention. Our templates even include a placeholder for your logo, so people know your page is part of your brand.

    Tip: Looking for inspiration? We’ve got easy tips for designing beautiful landing pages.

  3. Create your URL. Choose a URL that’s a good match for your landing page. Whether you use a Mailchimp domain or one of your own, you can create a unique URL that helps you look more professional and makes your page easier to find.

    Tip: Use these best practices to create an effective URL, and add it to the postcard you’re sending to new people.

  4. Publish. Once your landing page is live, you can send a postcard to find a new audience and get more people to visit it.

Build a landing page

Find new people with the help of your contacts

Postcards are a unique way to close the distance between you and your existing customers, but they can also help you grow your audience. Our lookalike audience finder uses what you already know about your existing contacts to find new people who are sure to love you. You can make this more impactful by sending your postcard to an audience that’s similar to your VIPs, repeat customers, or even contacts with a specific tag.

Postcard that says "Stop by and shop with our 25% off coupon."

Design your postcard, we’ll send it on your behalf

TIME: 20 minutes

  1. Design your postcard, complete with your landing page URL. Create a postcard with design assets you’ve used on your digital channels, and include a link to the landing page where you want people to sign up.

    Tip: Add a promo code from your connected e-commerce store to track how many sales are coming from your postcard.

  2. Find new customers based on your budget. When you send your postcard to an audience Mailchimp finds for you, we’ll look for people who are similar to the criteria you set. Choose a segment of your existing contacts—like your VIPs or repeat buyers—and pick a specific location you’d like to target. Then, we’ll find an audience based on the size of your budget.

    Tip: We’ll tell you how many people we find before you send your postcard. This gives you the chance to boost your budget if you want to find more people.

  3. Send. After you hit send, we’ll mail the postcard on your behalf. And anyone who gets your postcard will know to visit the landing page URL you’ve included for more details.

Mail a postcard

See how it all adds up

Use the reports for your postcard and landing page to keep track of your campaign’s progress. See where your postcard is in the sending process. Learn how many people are joining your list and buying your stuff. Based on the results, you can tweak your recipe to make sure you’re reaching the right audience with the right message.

Reports bar chart.

Something extra: Send a warm welcome

Everyone likes to feel welcome. Set up an automated email to greet all your new signups with a special discount, exclusive content, or a simple thanks. It’s also just a great way to make your contacts feel like they’re part of your business family.

TIME: 15 minutes

Set yours up in 3 easy steps.

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