What’s inside:

An in-depth look at MailChimp Pro’s comparative reports. Topics include:

  • Create a comparative report
  • Aggregate and compare your data
  • Explore with advanced segmentation
  • Save and share your report

Comparative reports give you the flexibility to interact with your data and the power to explore subscriber behavior, just like our own research team would. In this guide, we’ll walk you through creating a comparative report and explain how to analyze—and utilize—all of the information you’ll discover.


With Comparative Reports, you can instantly compare results of all your newsletters at once, creating and exploring segments that provide you with hard data about where your audience is located, how they engage with your email, and, perhaps most importantly, their purchasing habits.