What’s inside:

A look at what email marketing teams do, and how to best put one together. Topics include:

  • Setting goals like retention, acquisition, and awareness
  • How to write effective job descriptions
  • Developing an email marketing strategy
  • How an email marketing team can help grow your customer base and improve sales

Email marketing can be great for your business—it can increase awareness of your brand, encourage customer engagement with your products or services, and boost your total revenue—but how do you know you're getting the most out of it? It's possible that an email marketing team is the answer. But asking the right questions and hiring the right people is essential. This guide will walk you through everything you need to know.


Think long term. When you bring in an email marketing team, the most important outcomes might not be immediate. Compare your sending habits with the overall performance of your customers. Observe how often they return, what they do when they interact with your business, and how long they stay active.