What’s inside:

An in-depth look at MailChimp Pro’s multivariate testing. Topics include:

  • The science behind multivariate testing
  • Multivariate testing strategies
  • Creating a multivariate test
  • Understanding your multivariate reports

Multivariate testing takes the guesswork out of email marketing and provides you with valuable insight into the preferences of your customers. In this guide, we’ll teach you how to build a multivariate test and interpret the results, so you can quickly identify the most successful variables and implement what you’ve learned in your future campaigns.


Making informed decisions is crucial for serious email marketers. If your business relies on your customers’ engagement with your email, you know that every detail, no matter how insignificant it might seem, plays a role in determining the success of a campaign.