What’s inside:

A quick guide explaining what Automation is and how to use it, including:

  • The basics of Automation
  • Creating an Automation workflow
  • Reporting
  • Inspiration

With MailChimp’s Automation workflows, you can easily create and track trigger-based emails that automatically send to your subscribers. In this guide, we’ll walk you through how to set up a workflow, share tips and tricks for getting started, teach you how to learn from your reports, and show a few inspiring examples to help you on your way.


Workflows use triggers to send an email or a series of emails to specific subscribers on a list. A trigger can be an open or click in one of your campaigns, a subscription to your list, or an action that's combined with one of MailChimp’s other features. Every email in a workflow can have its own unique trigger.