For e-commerce businesses, Black Friday and Cyber Week can be one of the highest revenue-generating times of the year.
On this festive occasion, shoppers come prepared to buy. Your customers will be especially receptive to your offers because they expect BFCW deals wherever they shop.
Offering a discount during BFCW can be an effective way to attract first-time customers to try your products, but it’s also an opportunity to increase customer lifetime value by encouraging repeat purchases from existing customers.
Here’s how to create a campaign that rewards your most loyal customers with an exclusive offer.
Done-for-you example email: Reward your top customers
The following example email uses 2 important tactics to help drive sales among existing customers:
Reward loyalty with exclusivity. Many brands use Black Friday as an excuse to spam their audience with discount codes. Recognizing your best customers and rewarding them with exclusive offers can keep your costs down on marketing efforts (versus running ads or influencer campaigns), while simultaneously increasing the customer lifetime value.
Suggest top-selling products. Based on your store’s sales history, you know which items are most popular. Help your audience get their holiday shopping done quickly by suggesting your most popular products in this email.