Tips for Building Your Email List
Email lists are valid, verified email addresses from users and visitors to your website. Collecting emails for marketing and outreach is an important way to share information about your organization, while also having the opportunity to craft unique messages based on the page or location where a user first interacted with your sign-up option. Below are important considerations to help build this list.
1. Have a Strong Call to Action (CTA)
The CTA persuades readers of your content to do something. In this case, you want to craft a strong CTA that encourages them to have a reason to submit a valid email address they regularly use. With that information, you can tailor messages directly to them to market your products and services.
With a weak or non-existent CTA, the visitor experiences difficulty in trying to engage with you. This results in a lost opportunity to engage.. Compose a CTA that will promote an interest in them providing their email address.
2. Personalize What You Can
Personalized interactions are always better than generic appeals. Combined with a well-worded CTA, carefully crafted "pop up" ads can have a high conversion and engagement rate if strategically placed on your webpage. Adding an "opt-in" form in your navigation or as a footer also offers a subtle, if somewhat effective, way to cultivate new email leads. Offering exclusive content or coupons to those who share their address is another great idea.
Select the social media platforms that best meet your demographic to build email list profiles that will allow you to expand opportunities. This process may involve some trial and error, but by having various social media accounts, you can determine which ones offer the best match for the people you want to reach. You may want to include options on your page for email updates and CTA statements, as well as incorporate surveys, forms, and support buttons.
Instagram has more than one billion active users each month. Known for its high engagement rate and tradition of influencer marketing, Instagram also has a tendency for its Instragrammers to engage with business profiles and apps. You can mention your newsletter or add webpage links to your Instagram bio. Consider offering an Instagram contest or giveaway. Also, make effective use of Instagram Stories.
The use of TikTok has exploded over the past two years. Growth in TikTok users is especially strong among the Gen Z and Millennial demographic. As TikTok continues to grow and surpass Google as the top website, this platform with its well-developed algorithm deserves strong consideration if you want to reach the right users at the best time and build followers while collecting email addresses. Use TikTok's Lead Generation and lead magnets, go live, and create ways for them to interact.
Influencers and marketers have long noticed the importance of Youtube as a social media resource. As you set up a page with videos and add new content, encourage viewers to subscribe to your email list. Add a link to the webpage that harvests emails from users and informs visitors to your Youtube page that if they provide their email address, you can suggest other videos from playlists you have developed. Add a video to welcome people to your page. Consider making commercials touting your website or email list. Comment on other videos, too.
Ads and profiles on Facebook are long-established ways to build email addresses for your firm. Facebook ads can target a very specific audience and allow you to transform leads into loyal, long-lasting customers. Companies engaged in e-commerce regularly use Facebook ads as a cost-effective way to build email lists that are closely aligned with the demographics they seek to reach.
Offer incentives on the platforms you use that give visitors something for agreeing to share a valid email address. These could include coupons, discounts, free items, and enrollment in a loyalty program. A discount may include a gamification option, such as giving them a "free spin" to determine the discount.