When you sell stuff online, you know that a customer’s journey to purchase something from your store often comes with twists and turns. They might come to your website through one of the advertising channels you use—like Instagram—and even pick out a few things in their size they’d like to buy.
But life happens. A phone call, an email, or a visit from a friend takes them away, and without a clear path back to your site, those shoppers are gone forever.
In our last article, we discussed how you can create Google remarketing ads in Mailchimp to turn people who leave your website into customers. Now, we’re ready to talk about some of the ways you can use retargeting ads to help build your brand and sell more stuff.
When should you use retargeting?
Unlike our Facebook and Instagram ads that help grow your audience, retargeting is meant to be a long-term strategy for businesses that already have a following.
If your website gets at least 100 monthly visitors, Google remarketing ads are definitely for you. Mailchimp even has the tools to help build your customer base and get more web traffic.