Manage & Run
From big picture to day-to-day, get advice on every aspect of running your business.
Is Now the Time to Hire Outside Help?
Wondering if you need to hire an outside freelancer or marketing agency? Start by asking yourself the following questions.
Operations
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Competitive Intelligence: What Is It and Why Is It Important?
Competitive intelligence refers to various methods that can help you stay ahead of competitors and protect your market share. Learn how to do it here.
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An Overview of Data Protection Law for Companies
As a business owner, you have a responsibility to abide by data protection laws. This sounds like a complicated subject, but we’ve created a simple summary.
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What Is a Registered Trademark? How to Register a Business
Does your business or product have a logo? You can protect your logo with a registered trademark. Learn whether you need a trademark and how to file one.
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How To Calculate Variance & Why It’s Important To Track
Variance is a common term in statistics, but it might be unusual for businesses. Learn why variance is important for business and how you can calculate it.
Lead & Manage
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A Business Owner’s Guide to Balanced Scorecards | Mailchimp
A balanced scorecard can help you gauge your performance and position your company for success. Learn more about what balanced scorecards are here.
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Brainstorming: Creative Ways To Engage Employees
Learn how to structure a brainstorming session that keeps your employees engaged. Explore brainstorming techniques, tips, and pitfalls to avoid.
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Company Values: How to Define Them for Your Startup
Strong company values can help guide your organization. Learn how to define core values for your company here.
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When to Hire More Employees for Your Small Business
It can be difficult for small business owners to start hiring employees, but we're here to help. Follow this guide to know when to hire a full time employee for your small business.
Call Paul
Paul Jarvis is back, interviewing entrepreneurs who prioritize passion over profit and renegotiated the status quo.
Navigate Crisis
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How an Innkeeper Got Back to What She Loves: Welcoming Guests, Not Marketing to Them
Thanks to a Mailchimp partner, this historic inn became a modern must-visit
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How Simon Ogwang Got Back to What He Loves
When this NGO founder sent out a marketing S.O.S., Mailchimp partner Alessandra Farabegoli answered with a lifeline.
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Lessons learned when you suddenly get banned from your marketplace
The health supplement space is fiercely competitive – something Motion Nutrition co-founder Joe Welstead found out the hard way when false claims that his products contained illegal substances led to a ban. Here he shares his learnings.
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How 3D printing is driving product innovation
If businesses were waiting for a reason to start thinking seriously about 3D printing, then Covid-19 was it.
Team Dynamics
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How to quit your job
If you're considering leaving your job to take your side hustle on full time, there's plenty you can do to make sure you're set up for success – both on a personal and professional level.
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Meet the Team Page: How to Write a Good One
A meet the team page is a great opportunity to showcase your staff. Learn how to write an excellent meet the team page with this guide.
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How to Find a Co-Founder for Your Startup
Whether out of necessity or simply choice, you might be on the hunt for someone to build your business with. In one of the great understatements of our time, finding the right person is kind of important.
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The ins and outs of collaborating with a big brand
Lionel Jagorel is co-founder of Parisian running community Jolie Foulée. In 2020, the group worked alongside French sneakers brand Veja to create the Condor 2 running shoe. Here Lionel outlines how the collab went down.
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